Sony ericsson models list. Sony Mobiles

Sony Mobiles

I am using this phone for about 10 days now. I always wanted to go with a Sony phone because of it’s MUSIC QUALITY that is still not available in brands like.

  • 2 GB RAM | 16 GB ROM | Expandable Upto 200 GB
  • 13.97 cm (5.5 inch) Full HD Display
  • 13MP Rear Camera | 5MP Front Camera

Advantages of Sony XPERIA C4 is :Using 4th Generation Internet Connection.Has a beauty design with thickness just 7.9mm.Screen technology already using IP.

Expected a better product

  • 4 GB RAM | 64 GB ROM | Expandable Upto 256 GB
  • 15.24 cm (6 inch) Full HD Display
  • 23MP Rear Camera | 16MP Front Camera

Flipkart love you and thank you so much for this phone. Awesome phone being old customer of Sony it’s really to good super phone thank you Sony you too. ️

very very very worst product an flipkat I have Sony xa1 ultra lot of issues this product back camera not clear heating issue battery not backup then flipkat.

  • 1 GB RAM | 4 GB ROM | Expandable Upto 32 GB
  • 11.43 cm (4.5 inch) FWVGA Display
  • 5MP Rear Camera | 0.3MP Front Camera


Biggest. Negative. Point about this phone is that you cannot directly download anything on your SD card. First you have to download it on internal memory(onl.

  • 1 GB RAM | 8 GB ROM | Expandable Upto 32 GB
  • 11.68 cm (4.6 inch) HD Display
  • 8MP Rear Camera | 0.3MP Front Camera

A Pretty Decent Phone with a tad bit expensive price tag

I have been using this phone for 3 days I have been quite satisfied with what i got.

The size of the phone is perfect (4.6 inches screen) which is pretty.

Buy Sony Mobiles Online at Best Prices

Whether it is booking a movie ticket, online shopping or keeping in touch with our loved ones, we need smartphones to accomplish multiple tasks on a day-to-day basis. Sony mobiles serve the best of both worlds. style and performance. When we shop for smartphones, the key features that we look for include. performance, design, storage capacity and battery life. Sony mobiles score high on all aspects and the good news is that they are affordable too.

Top Sony Mobile Models

Are you always hooked on your phone? Watch movies and videos on-the-go with the Sony Xperia XA1 Ultra Dual that comes with an internal storage capacity of 64 GB that’s expandable up to 256 GB. Love flaunting your smartphone? The Sony Xperia R1 Plus’s ergonomic design looks aesthetically appealing. The soft rounded form with a loop surface and the 2.5 D curved glass makes it easy to hold. Capture life’s best moments with Sony Xperia XZs. It boasts a 19 MP Motion Eye camera with Predictive Capture technology. Don’t you hate it when you are in the middle of something important and your mobile freezes? Equipped with a Qualcomm Snapdragon 835 processor and 4 GB of RAM, the Sony Xperia XZ1 makes mutitasking a breeze. If you are looking for a smartphone that’s big on battery life, the Sony Xperia XA1 Plus is your go-to option. Equipped with a powerful 3430 mAh battery, this phone lets you go through an entire day with a single charge.

Sony Xperia Mobiles: For the Photographer in You

In this age of and Instagram, one of the first things that most of us look for while buying a new phone is a good camera. This is why the phones from the Sony Xperia series are specially designed with cameras that give you stunning pictures. With a range of unique camera features, the mobiles from this series are designed to let you enjoy beautiful smartphone photography. Whether it’s selfies, groupfies or pictures of landscapes that you enjoy taking, buying Sony Xperia phones online is sure to help you find the perfect model for you. The following is a brief look at some of the best Sony Xperia phones that you can have a look at:

Sony Xperia X Dual SIM (64 GB) (3 GB RAM)

With an intelligent FOCUS and quicker response times, the Sony Xperia X’s camera is faster, smarter and fun to capture memories with. Designed with a seamless metal back and curved glass edges, the phone is also very stylish to look at. Apart from this, the phone also lets you enjoy a longer battery lifespan, thanks to Sony’s Smart Battery Management feature.

Sony Xperia XA Dual (16 GB) (2 GB RAM)

With a full-width display, a smooth curved form and a size that fits well in your hand, this Sony Xperia XA Dual phone is very comfortable to hold. Both the front and back cameras of the phone come with highly responsive sensors for stunning pictures. With the fast-launch camera button, you can always be ready to capture precious moments. The Hybrid Autofocus feature lets you freeze memories in less than a second. Apart from this, this Sony Xperia phone also lets you enjoy a good battery capacity, efficient performance and an impressive audio quality.

Sony Xperia XA Ultra Dual (16 GB) (3 GB RAM)

With a 16 MP front camera, this Sony Xperia XA Ultra Dual phone is an ideal choice for selfie-lovers. The low-light sensors of the front camera give you selfies that are sharp, bright and blur-free. The phone has a main camera of 21.5 megapixels with the Hybrid Autofocus feature, so you are always ready to freeze precious moments with stunning quality. The curved screen and razor thin frame of the phone let you enjoy watching movies and videos with an edge-to-edge viewing experience.

Sony Xperia XA1 (32 GB) (3 GB RAM)

With a 23 MP camera, the Sony Xperia XA1 lets you take pictures that are bright and clear. The 8 MP front camera of the phone comes with a wide angle of 23 mm so you can take more stunning group selfies with everyone in the picture. With a smooth and rounded form, this phone is not just stylish but also feels good to hold.

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Sony Xperia XZ Dual (64 GB) (3 GB RAM)

This is the world’s first smartphone with the Five-Axis Video Stabilization feature, developed with Sony’s Alpha engineers for stable video images. The phone has a 13 MP selfie camera with low-light sensors and a wide angle for stunning selfies and groupfies. The Xperia XZ Dual phone’s camera has a triple image sensing technology that analyzes, adapts and captures perfect shots even in the most challenging conditions.

Sony Xperia XZs (64 GB) (4 GB RAM)

With the Motion Eye feature, this Sony Xperia XZs is perfect for taking slow motion videos with precision and detail. Apart from this, the phone has a TRILUMINOS display that lets you watch movies and videos with vibrant and true-to-life colors. The water-resistant feature of the phone makes it a good choice for adventure lovers.

Sony Xperia Z5 Premium Dual (32 GB) (3 GB RAM)

What’s special about the Sony Xperia Z5 is its 4K display, letting you watch your favourite movies and videos with an immersive viewing experience. You can even connect your phone to your 4K TV to enjoy content on a big screen. Apart from this, the phone also lets you take pictures and videos in 4K resolutions.

And this is not all. You can also shop online to have a look at the range of other phones from Sony to choose the one that is ideal for you. Decide on the kind of features that you want before you buy the Sony phone that suits your needs best.

Sony Xperia phones, and the rich history of Sony Mobile

Fans of Sony Xperia phones will be interested in a concise history of their favourite smartphone brand, a brand that is known for high quality products. Below, I drove into the interesting and rich history of the brand.

Sony Mobile Communications Inc. was a multinational mobile phone company founded on October 1, 2001. It manufactured mobile phones under its own brand name, Sony. It once operated as a joint venture with Swedish mobile phone maker, Ericsson, and became known as Sony Ericsson. Note that in the early 2000s, Ericsson was the world’s 3rd largest mobile phone maker behind Nokia and Motorola. Classic Ericsson models included Ericsson T28 flip phone, T68i, R320 and R380 series.

Sony Ericsson also produced great multimedia and photography phones in their time, including world leading models like Sony Ericsson T230, T610, P800, and P900 series. The company was known for its top-of-the-line Symbian and Windows Mobile smartphones. Eventually, Sony Ericsson switched to Android OS for its smartphones. Some of the early Android phones included Sony Ericsson Xperia Pro and Sony Ericsson Xperia X10 Mini Pro. In its hey days, Sony Ericsson was one of the 5th largest mobile phone makers in the world. But eventually, its fortunes began to wane and gradually, the company began to struggle to hold on to its market share.

Sony was to later acquire Ericsson’s share of the joint venture in 2012 and the company again became known as Sony Mobile Communications. The company is known for the Xperia smartphone brand, made up of phones which run Android OS. But Sony has continued to struggle in the smartphone market till date.

The history of Sony Xperia phones, in summary

The brand went from Sony, to Sony Ericsson, and then present-day Sony Xperia. When you see a phone with just the “Sony” tag, that phone was made in the early 2000s. They were mostly feature phones, as advanced as they were. Those with the “Sony Ericsson” or “Sony Ericsson Xperia” tags were produced later during the joint venture partnership between Sony and Ericsson. These included some feature phones, Symbian OS smartphones and some Windows-powered smartphones. Phones with the “Sony Xperia” tag are from the the most recent era and all run Android OS.

What country is Sony Mobile from?

Sony Mobile and the Sony Xperia brand are Japanese in origin. Sony is has its headquarters in Japan and Sony Mobile is the mobile phone division.

How well do you know Sony Mobile? If you own or have owned any Sony phone, no matter how long ago, do tell us about it using the comment box below.

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4 thoughts on “Sony Xperia phones, and the rich history of Sony Mobile”

My first Sony phone was Sony Ericsson w800i, my previous phone was Sony Xperia X and my current phone is Sony Xperia 10. And the next phone I have in mind is Sony Xperia 1, may God give me the grace to be able to afford it. I love so many things about Sony xperia phone features. A phone that doesn’t lag or hang, even with 3GB RAM, while some other brand with 4GB RAM still lagging. In terms of battery aspect, Sony never disappointed me, Sony might not give you 4000mAh or 5000mAh battery capacity, but believe me, they offers good battery optimization that provides longer hours while using your phone. So much positive things I can say about this brand.

My first Sony phone was the Sony CMD J5. Sony wasn’t a popular brand outside of Japan back then and I never met anyone else who owned one. I got it around 2003. Here is what it looked like: Yes; one of those phones with a horn-like antennae. But it was a well-built phone with a scroll wheel for navigation. It had a grayscale screen and a WAP browser, as well as email. Browsing was via dial-up. I have a rich history with Sony and Ericsson. Before the J5, I owned 2 Ericsson phones – R320s and R380s. I also went on to own 11 Sony Ericsson phones, namely: T230, P800, T68i, P990i, P1i, T650i, Xperia X1, W595, Xperia X10 Mini Pro, Xperia Pro, and Sony Xperia P. This list spans feature phones, Symbian OS, Windows Mobile OS, and Android OS. I believe my romance with Sony ended with the Xperia P in 2013. I haven’t owned a Sony phone since then.

Wow, never knew you rock Sony phones in the past like this, lol. But it seems you don’t feel the same way about this brand anymore

My romance with Sony is over. I’m a camera person and they used to make some of the best camera phones in the past. T68i and P800 were examples. Sony’s cameraphones don’t even make the top 10 anymore. Plus, their slow approach to software updates just makes their devices even more unappealing.

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The best Sony Xperia phones to buy in 2019

The fast-changing smartphone industry has seen Sony lose a good number of loyal fans thanks to the lack of progression in matters design. However, 2019 is a different year altogether, with the Japanese company having made some significant changes to its smartphone lineup, both in terms of design and naming scheme.

Sony Xperia phones pride in the fact that they are powered by the latest hardware, have great cameras and most importantly, Sony is currently one of the best non-Google OEMs in terms of software updates, if not the best. The vendor is also one of the few that have clean software with a few necessary tweaks that don’t come in the way of good software experience.

With the only other reasonable time to expect a new Sony phone being September 2019 (IFA Berlin), here is our current ranking of the best Sony Xperia phones that money can buy you this 2019.

What are the best Sony phones [March 2019]

The table above has the best Sony Xperia phones that have been carefully selected by our team, ranging from the top-end to the bottom end, including direct links to online stores selling the phones, where applicable. One of the latest handsets in Sony Xperia 1 has not yet hit all markets, but it should be available sooner than later.

Sony Xperia 1

Sony Xperia 1 is the first of its kind following the company’s latest naming scheme. By all means, this is what would have been the Xperia XZ4, and hence all the premium specs and features. Besides the new display aspect ratio on a massive 6.5-inch OLED 4K screen, the Xperia 1 continues Sony’s shift to using a multi-lens camera array on the back of its top-end smartphones.

The glass and aluminum build makes up for what is a premium device on the outside and of course, Sony has included support for dust and water resistance of up to IP65/IP68, too. On the inside, the Xperia 1 is what you’d expect of any 2019 Android flagship phone, as captured in the specs sheet below.

  • 6.5-inch 21:9 4K (1644×3840) Triluminous OLED display screen
  • Qualcomm Snapdragon 855 processor
  • 6GB RAM
  • 64GB or 128GB expandable storage, up to 512GB
  • Tri-lens main camera: 12MP (wide-angle, f/1.6 aperture, predictive Dual Pixel PDAF, 5-axis OIS) 12MP (telephoto, f/2.4 aperture, predictive Dual Pixel PDAF, 2x optical zoom, 5-axis OIS) 12MP (ultrawide, f/2.4 aperture)
  • Single-lens front camera: 8MP (wide-angle, f/2.0 aperture)
  • 3330mAh battery
  • Android 9 Pie
  • Extras: Bluetooth 5.0, USB-C, side-mounted fingerprint scanner, 18W fast battery charging, NFC, IP65/IP68 dust and water resistance, Gorilla Glass 6, X-Reality Engine, HDR BT.2020, etc.

The Xperia 1, like many other Sony flagship phones before it, will be sold off-carrier in the U.S.

Sony Xperia XZ3

Sony Xperia XZ3 was the first from the Japanese tech giant with an OLED display screen, which, at the time of its release, made it quite a big deal. Being an incremental upgrade over the Xperia XZ2 launched in early 2018, it carries the same design language, hardware specs and features but improves on a few elements like the display size and quality, battery capacity, and best of all, the software, where it comes preinstalled with Android 9 Pie out of the box. This means you get OS updates up to Android R.

The Xperia XZ3 also comes with Side Sense, which is Sony’s version of the squeezable edge technology and packs just about the same hardware specs and features as the Xperia XZ2 family, as seen below.

  • 6-inch 18:9 OLED QHD HDR TRILUMINOS display
  • Qualcomm Snapdragon 845 processor
  • 4GB RAM
  • 64GB expandable storage, up to 512GB
  • 19MP Motion Eye back camera
  • 13MP front camera
  • 3330mAh battery
  • Android 9 Pie
  • Extras: Bluetooth 5.0, USB-C, NFC, IP65/68, rear-mounted scanner, wireless charging, Quick Charge 3.0, stereo surround speaker, etc.

Xperia XZ2 Premium

A successor to the high-end Xperia XZ Premium that came out in 2017, the Xperia XZ2 Premium is a superior version of the standard Xperia XZ2. You are getting just about the same screen size, the same build, the same processing power and all that, but you are also getting a second camera on the back, a bigger battery unit, an even better display screen with a 4K resolution and more, as you can see below.

  • 5.8-inch 4K (2160×3840) HDR display
  • Qualcomm Snapdragon 845 processor
  • 6GB RAM and 64GB storage, expandable up to 400GB
  • Dual 19MP 12MP main camera
  • 13MP front camera
  • 3540mAh battery
  • Android 8.0 Oreo
  • Extras: Bluetooth 5.0, USB-C, Quick Charge 3.0, Wireless Charging, Corning Gorilla Glass 5, IP65/68, Smart vibration feedback system, 960fps super slow-mo video recording, NFC, Rear-mounted fingerprint scanner, etc.

Xperia XZ2 Compact

Sony’s Xperia XZ2 Compact is without a doubt the best compact phone from the company right now. Coming in with a design featuring thinner bezels and a rear-mounted scanner, the XZ2 Compact has a 5-inch display screen, packs premium specs and features, and even better is since its release, the price has been falling every now and then. Let’s check out the specs:

  • 5.0-inch Full HD HDR 18:9 touchscreen
  • Snapdragon 845 processor
  • 4GB/64GB memory (expandable up to 400GB)
  • 19MP back camera and 5MP front camera
  • Android 8.0 Oreo
  • 2870mAh non-removable battery
  • Extras: Rear-mounted scanner, IP68, Bluetooth 5.0, NFC, 4G LTE, USB-C, 18W fast charging, etc.

The major difference between the Xperia XZ2 and XZ2 Compact is the size, something that also affects the battery capacity, but not the battery life. Also, given its price tag, the Compact misses out on wireless charging and the new Dynamic Vibration System that gives haptic feedback in time with audio and video content. Everything else remains the same.

sony, ericsson, models, list, mobiles

If you want something bigger and better than the Compact, go with the Xperia XZ2 Premium as opposed to the standard XZ2 because of the better camera, bigger battery, superior display screen, and so on, all of which come at a small price difference.

Sony Xperia 10 and 10 Plus

Sony Xperia 10 and Xperia 10 Plus are the natural successors to the midrange Xperia XA2 and Xperia XA2 Plus from 2018. However, the latest duo is quite different in terms of design, especially the display screen.

Similar to the flagship Xperia 1, the aspect ratio has now shifted to 21:9, but as always, the Plus variant is more powerful and more feature-packed compared to the standard model, as seen in the specs sheet below.

  • 6.0-inch FHD 21:9 LCD screen
  • Snapdragon 630 processor
  • 3GB RAM
  • 64GB expandable storage, up to 512GB
  • Dual-lens main camera: 13MP (wide-angle, f/2.0 aperture, PDAF) 5MP (wide-angle, f/2.4 aperture, depth sensor)
  • Single-lens selfie camera: 8MP (wide-angle, f/2.0 aperture)
  • 2870mAh battery
  • Android 9 Pie
  • Extras: Bluetooth 5.0, USB-C, NFC, 3.5mm audio jack, Side-mounted scanner, 18W fast charging, Gorilla Glass 5, etc.

Xperia 10 Plus

  • 6.5-inch FHD 21:9 LCD screen
  • Snapdragon 636 processor
  • 4GB RAM
  • 64GB expandable storage, up to 512GB
  • Dual-lens main camera: 12MP (wide-angle, f/1.8 aperture, PDAF) 8MP (telephoto, f/2.4 aperture, PDAF, 2x optical zoom)
  • Single-lens selfie camera: 8MP (wide-angle, f/2.0 aperture)
  • 3000mAh battery
  • Android 9 Pie
  • Extras: Bluetooth 5.0, USB-C, NFC, 3.5mm audio jack, Side-mounted scanner, 18W fast charging, Gorilla Glass 5, etc.

Despite Sony being one of the major names in the photography industry, the company has been struggling to replicate the same form in the smartphone segment. The budget phones have suffered the most, but with the Xperia 10 and Xperia 10 Plus, Sony hopes to change this narrative.

The addition of a telephoto lens on the Xperia 10 Plus may just be the game changer here, but unfortunately, the phones, both the standard and Plus variants, are let down by the rather small battery units compared to the display screens. Speaking of, those who love big-screen devices will for sure enjoy the massive 6.5 inches of display real estate on the Plus variant.

Xperia L3

If you are in the market for a budget Sony phone, the Xperia L3 is your best bet. The facts that the L3 has a design language that resembles the latest Xperia handsets and rocks a bigger battery than most of its 2019 counterparts make it one of the best in its category. However, if you plan to execute heavy tasks like gaming or video streaming, you might not like the occasional slowness of the phone, otherwise, the Xperia L3 is a great piece of hardware that should do all the basic tasks of a phone.

  • 5.7-inch HD 18:9 LCD screen
  • Helio P22 (MT6762) processor
  • 3/32GB memory
  • Dual-lens main camera: 13MP (wide-angle, f/2.2 aperture) 2MP (wide-angle, f/2.4 aperture)
  • Single-lens selfie camera: 8MP (wide-angle, f/2.0 aperture, portrait selfie effects)
  • 3300mAh non-removable battery
  • Android 8.0 Oreo
  • Extras: Bluetooth 5.0, Side-mounted scanner, NFC, 3.5mm audio jack, USB-C, Gorilla Glass 5, Xperia Adaptive Charging, etc.

Unfortunately, the Xperia L3 comes preinstalled with Android Oreo, which is a strange decision from a company that can easily be classified as one of the best non-Google smartphone vendors when it comes to software updates. Also, another little problem with the Xperia L3 is its availability, but it’s still early to say which markets won’t get it.

Considering that India and the U.S. have in the past gotten the Xperia L devices, it’s likely that the latest model will also be sold in both or at least one of these two markets. The Xperia L3 is already available in the UK and a handful of other markets.

So, which Sony Xperia phone are you buying and why? If not on this list, please let us know your choice for the best Sony Xperia phone in your Комментарии и мнения владельцев below.

Galleries: The Hardest Working Pages on Your Site

Sony Ericsson wants you to choose one of their mobile phones. They’ve got 17 lovely models to choose from. Perhaps you want the T237? That one seems nice. Or the T630? Or maybe, the K700i?

What’s the difference, you ask? Unfortunately, they won’t tell you until after you’ve chosen the one you want. Only then will Sony Ericsson inform you about your chosen model’s features are.

sony, ericsson, models, list, mobiles

Seriously, just pick a model from this list, then we can move along with our exercise. Do you want a W600, a W520a, a W800, a J300a, a T290a, a S710a, a S700i, a K500i, a K700i, a Z500a, a P910a, a T237, a T637, a P900, a T630, a T226, a T616, or that perennial favorite, the T610?

What do you mean you can’t decide? I’ve given you all the information that the designers of give every user who comes to their site to view the phones. To discover which phone they want to buy, the users get to choose from this list:

To be fair, their designers do provide a second version of the list, this time with pictures. Is this any better?

Now you know which phone to choose, right? The T630 looks pretty slick. I bet it has all the features you want, right?

The designers at Sony Ericsson worked hard to create a gallery of all the available phones so users could choose one. However, they left out a critical component: the information that those users will need to make their choice. Unless the user is already intimately familiar with the phone they want, supplying model names and pictures isn’t going to help.

The Gallery Page

The galleries—the list of links to content—are your site’s hardest working pages. They are the final page that separates those users who find the content they are seeking from the users who won’t. A well-designed gallery page will drive users to success every time. A poorly-designed site will only serve to drive users away.

Sony Ericsson’s designers aren’t the only ones who struggle with providing a gallery that can help users choose their desired mobile phone. The designers at Motorola, a competitor, did practically the same thing with their gallery page:

Besides indicating those few phones that have available “downloads”, this list doesn’t give any more information for choosing than the Sony Ericsson site. It’s unlikely a user will pick the phone of their dreams from this list.

The Downsides of Pogosticking

When a gallery doesn’t contain the necessary information for the user to decide, they have to resort to ‘pogosticking’. Named after the children’s bouncing toy, pogosticking is when the user jumps up and down in the hierarchy of the site, hoping they’ll eventually hit the content they desire.

Our analysis of user tests shows that pogosticking rarely results in the users finding what they are looking for. In our studies of e-commerce sites, for example, 66% of all purchases happened without any pogosticking at all—the users purchased the first selection they chose from the gallery two-thirds of the time. And when users did pogostick, the more they did so, the less they purchased.

We’ve found this extends to non-e-commerce sites as well: our studies show that users who don’t pogostick find their target content 55% of the time, where as those who do pogostick end up only succeeding 11% of the time.

Preventing Pogosticking

While users trying to choose a new phone might have trouble with the design of the Motorola gallery, users trying to find available accessories for their current phone may not. If they know the model number or recognize the phone from the provided images, they’ll make the right choice every time. (Fortunately, Motorola produces visually distinct phones. At least, most of the time—the V170 and V173 being an exception.)

Pogosticking depends heavily on what the users currently know and what they are trying to accomplish. In the case of finding accessories, the users know the phone model and they know they want to see what accessories are available. It is likely the Motorola gallery will work in this specific case.

But, in the case of identifying the next phone the user will purchase, they don’t know the phone model and the little information they may know (such as that they desire a phone with large, easy to press buttons or an email capability) isn’t communicated in the gallery. Therefore, any users trying to accomplish this task will be forced into pogosticking to complete it.

Order is Important

Look again at the Motorola gallery of phones. Can you guess which phones the folks at Motorola would like you check out first? Right now, they are really marketing the RAZR and ROKR phones exceptionally hard, spending millions in advertising and awareness campaigns.

However, you wouldn’t know it from this list. They’ve arranged the phones in alphabetical order, which is the equivalent of random order from the user’s perspective. The user is going to start in the top left and move through the list in an orderly fashion, not reaching these critical products until they’ve made it to the third row. It’s really left to chance that the users will discover the unique features of these phones.

We’ve noticed that users expect the most important items to always be listed first in the gallery. They often don’t even realize a list is alphabetical. If the first few items aren’t of interest, they often assume the rest will be even less interesting.

Designing to Help Users Choose

Buying a home is a complex process. Applying for a mortgage, especially if you’ve never done it before can be a confusing world of jargon and terms, all foreign.

Many banking sites handle mortgages just like Citibank’s gallery page has a simple section called “What You Get” which states, without fanfare, that “Fixed Rate”, “Adjustable Rate Mortgages”, and “FHA/VA Mortgages” are available, giving links to each of those.

That probably works well if you know which you want. What about the home-buyer that is facing these terms for the first time? How do they decide? It seems Citibank’s designers assumed they’d pogostick through the two choices to figure it out.

Bank of America’s Mortgage gallery isn’t much better. Again, just three links (“Fixed-rate mortgages”, “Adjustable-rate mortgages”, and the ominous “Mortgage Programs”) that users need to pogostick between to understand the differences.

Interestingly, another bank, Wells Fargo, has taken a slightly different approach to their gallery of mortgage options. While they offer the same content, their galleries (and there are multiple versions, depending which path you take through the site) makes it easier for users to decide. The galleries provide copy like “Gives all qualified buyers the opportunity of putting only 3% down on a primary residence and taking advantage of flexible qualifying guidelines. (No income limits)” to help users decide which link to click on.

Of course, just supplying a lot of text isn’t helpful. It has to be the right text to help users understand which link is the one they are going to want.

Making Galleries Work Well

Galleries are very important to user success, yet we are only now beginning to understand what they need to work well. Designing to eliminate pogosticking is still a new concept for many folks and that is reflected in many of the designs we see today. Understanding how order and layout of the links affect the user’s behavior is critical. As time goes on, we suspect we’ll see many novel design approaches that help users choose where to go next, all with greater and greater success.

About the Author

Jared M. Spool is a co-founder of Center Centre and the founder of UIE. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new design school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared’s decades of UX experience with Leslie’s mastery of experience-based learning methodologies.

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  • UX Leader VIP Packages — Comprehensive access for great value

Audacious UX Goals: January 24. 31New VIP Sessions: January 24. February 3

Audacious UX Goals. position your team to make decisions about your organization’s direction. They demonstrate how better UX will get everyone’s attention—the executives, key stakeholders, the sales team, and the customers.

Starting January 24, join us to position your products and services based on the quality of their experience. Drive decision-making throughout the organization so that everyone knows what they’re delivering and why they’re delivering it.

Join one of our Intensive packages and FOCUS your org on delivering great experiences:

  • UX Learner Package — Free access to the Intensive materials
  • UX Leader VIP Packages — Comprehensive access for great value

Persuasive UX Metrics: Nov 8-15 (New! UX Leader VIP Sessions Nov 8-18)

Persuasive UX Metrics tell the story of our work. It is hard to translate UX stories into numbers. However, it is not impossible. We can do it with the right tools, techniques, and frameworks.

Starting Nov 8th, we’ll give you those tools, techniques, and frameworks. We’ll give you what it takes to tell the story of your work, using Persuasive UX Metrics.

Together, let’s explore how to identify, research, and execute a new approach to measuring the user experience. Join one of our Intensive packages and show the true value of your UX work:

  • UX Learner Package — Free access to the Intensive materials
  • UX Leader VIP Packages — Comprehensive access for great value

Join us: Advanced Approaches to UX Research

Join our new 5-day Intensive Sept 13. 17. You’ll spend 10 hours diving deep with Jared Spool to build a strategic plan to upgrade your UX research. You’ll explore how to scale your team’s UX research to make you more strategic, influential, and innovative. Join our Intensive, Advanced Approaches to UX Research.

Spend the week of Sept 13 discovering what your UX research efforts truly need. Jared will give you assignments to assess your UX research efforts. You and your team will identify weak spots and set out a detailed strategy for your enhanced UX research initiatives. Are you up for the challenge?

Join us: Taking Control of Agile UX

In 10 hours: Tame the Chaos and Take Control of Agile UX. Join us July 19-23 (with Bonus Sessions July 26-28) to gain control of your Agile process. Get your team more informed about your users’ needs. Know how to describe and measure the delivery of value.

This will be the most thoughtful and reflective experience approach to Agile and UX you’ve ever worked through. When you’re done, you’ll emerge with a clear plan on how you’ll take control of your agile UX efforts. Your users and customers (and teammates) will thank you.

Jared Spool will give you the direction you need to set the UX direction your organization needs

If you’re ready for an actual UX plan, with an intentional direction—one based in research, creates massive change in your organization, and gives you a voice in your organization—so you can deliver world-class products and services, then join us for our free Game-Changing Experience Visions intensive May 17-May 21.

Persuasive UX Metrics: March 29. April 2

Finding the exact metrics that talk to the real purpose of UX — the experiences people have when we deliver great products and services — is extremely tricky. We’re about to make it much easier.

Join our Persuasive UX Metrics intensive March 29. April 2. Give us a couple of hours each day and you’ll find the most persuasive UX metrics for your UX efforts. Seriously, we’re talking 10 hours of your time over 5 days. That’s assuming you spend a couple of hours doing the homework, which you should, because it’ll make it all more valuable.

Join us: Taking Control of Agile UX

Free, 5-day Intensive: February 1-5. Gain control of your Agile process. Get your team more informed about your users’ needs. Know how to describe and measure the delivery of value. All for free during our 5-day Intensive, Taking Control of Agile UX.

This will be the most thoughtful and reflective experience approach to Agile and UX you’ve ever worked through. When you’re done, you’ll emerge with a clear plan on how you’ll take control of your agile UX efforts. Your users and customers (and teammates) will thank you.

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