Sony A95K: A Revolutionary dream TV. Sony XR 65a95k

03.06.2023 Buris Article

Sony A95K: A Revolutionary dream TV

Last year’s CES 2021 introduced many new technological solutions in the high-tech TV segment, but miniLED screens can be considered the main innovation in LCD TVs. It would seem that such a productive technology will not be squeezed out of the market soon. But everything turned out to be a little different. Opening CES 2022, the Sony Bravia XR Master Series A95K TV with advanced QD-OLED technology entered the arena.

The innovation boom is accompanied by the emergence of a large number of new names, acronyms and abbreviations. In this case, the name of the hybrid QD-OLED technology, which has been developed by Samsung for several years, means a combination of Quantum Dot (QD) and OLED technologies. In this review, Sony XR-65A95K 4K HDR TV, we will describe the features of the new product.

Sony A95K Preview

QD-OLED technology

As you know, QD displays and OLED panels represent two main directions of TV development. Quantum dot technology has been successfully used in LCD TVs competing with OLED models for several years. There are pros and cons to each of them, of course. Therefore, the idea of creating a hybrid with a combination of their merits has long been of interest to many companies.

OLED technology uses organic carbon based film. The electric current causes the diodes on its surface to glow. Virtually every pixel on an OLED screen is part of the image and does not require backlighting. In the absence of a control signal, it is disabled and provides perfect contrast due to absolute black, without affecting neighboring pixels.

In addition, the absence of an LCD panel reduces panel thickness and prevents scattering deterioration in viewing angles. But the tiny pixel size of OLEDs limits their brightness. To increase it, LG Display adds a white subpixel (RGBW panel) to the matrix. Unfortunately, this reduces the number of color subpixels, lowering the resolution, and distorts the color of adjacent pixels, reducing color fidelity. On top of that, increasing the brightness decreases the lifespan of the organic material.

QLED technology uses LED backlighting (blue LEDs) and a layer of quantum dots (nanoparticles) on a film that is sized to match the wavelengths of green and red. Nanoparticles on a film absorb blue and re-emit green and red, depending on their size. But blue also partially passes through the film.

High brightness, wide color gamut and high color accuracy are the main advantages. But this technology requires constant backlighting. As a result, light is partially filtered through the RGB filter and creates grayscale on the screen, reducing the overall contrast of the image.

Hybrid QD-OLED technology uses a stack of blue OLED material to illuminate red and green quantum dots. As a result, the pixel of this matrix contains the blue subpixel of the original blue OLED material, as well as the green and red subpixels, which are generated using the “quantum dot” filter.

Design

Sony defines the multipurpose design of the Sony A95K TV as Dual Style. It is realized using an original stand, which has two installation options. The first is Front position with One Slate design. The stand “goes” out of sight, helping to maximize immersion in what is happening on the screen.

The second option is the rear location. At the same time, Sony A95K approaches the wall as much as possible, merging with the interior of the room as much as possible. It is important to note that the cable holders help keep the 65A95K TV’s back completely flat without getting in the way of it really close to the wall. The screen itself has extremely narrow premium metal bezels that also contribute to better immersiveness.

Image quality

The Bravia XR Master series has always had excellent image quality. The new QD-OLED panel and XR Triluminos Max system make colors even more vibrant and vivid. The unique Cognitive Processor XR chip reproduces natural hues by understanding how the human eye is focused. It cross-analyzes the image to squeeze the most realistic depth and extraordinary contrast out of it.

Combined with a QD-OLED panel and XR OLED Contrast Pro, the Sony 65A95K TV is up to 200% brighter than conventional TVs, bringing scenes to life with crisp, deep blacks. The detail of the picture is very high both in bright areas and in deep shadows of the frame.

With XR 4K Upscaling technology, you can enjoy near 4K quality images regardless of content or source. This is again the credit for the XR Cognitive Processor. It accesses a wealth of data, intelligently recreating lost textures and details to represent the real world.

Glare and reflections make it difficult to see what is happening on the screen clearly, especially in dark scenes where depth and detail are often hidden. Due to the extremely low reflectivity of street light, Sony’s QD-OLED panel reduces this effect, providing decent brightness, color and contrast in almost all lighting conditions.

Motion processing and game mode

The Sony A95K’s XR OLED Motion system combats blur by detecting and cross-analyzing key visual elements in successive frames. To eliminate blur, she creates additional frames and inserts them between the original ones, providing smooth and clear action in dynamic scenes.

Bravia XR A95K automatically adjusts and optimizes the picture for the best setting for your Playstation console, whether you’re playing a game or watching a movie. Auto Genre Picture Mode automatically switches the TV to Game Mode to minimize output lag, or to Standard Mode when watching movies via streaming service (or Ultra HD Blu-ray disc).

With HDMI 2.1, you can get frame rates up to 120 fps in compatible games, so you have the edge in shooting, sports and fast-paced games with near-instant on-screen action. You will also enjoy super-smooth gaming with reduced output lag (no more than 8.5ms at 4K / 120fps and dedicated game mode).

Smart TV

The Smart functions of the A95K series TVs are based on the Google TV operating system. With a Google account, you can watch over 700,000 movies and TV shows in one place. Google TV OS collects your favorite content from your apps and subscriptions and organizes them just for you. And easy access to all content and services is carried out hands-free (Hands Free Voice Search system).

There is even a dedicated Kids Profile to help guide kids to age-appropriate content so they never watch what they shouldn’t. You can set your favorite children’s themes, limit TV watching, and even set sleep times.

Voice can also be used to control Smart home devices. Adjusting room temperature, lighting, and more is easy – just ask Google. Videos, photos, games and much more are easily cast on the Sony A95K screen from iOS or Android devices using Google Cast or Apple AirPlay.

The remote control has been completely redesigned. The premium remote is now easy to use, with simplified buttons and backlighting so you can see everything clearly, even in the dark. This compact aluminum remote control has an exquisite appearance and is comfortable to hold in your hand.

Bravia CAM adds a host of exciting new TV experiences. This is a camera included with the TV and is easy to attach and detach. For added privacy, the camera has a regular plastic cover. What can the camera do?

By detecting viewing distance, Bravia CAM can automatically adjust the voice volume so that dialogue can be heard clearly. The camera also tracks your position and then adjusts the left and right balance for optimal sound. That is, wherever you are in the room, you will enjoy the same sound quality as if you were sitting right in front of the TV.

The camera provides gesture control, allowing you to change channels, adjust the volume, and more. It can also alert you when a child is approaching the A95K TV and dim the screen if it detects that there is no one in the room.

Sound

Sound comes straight from the TV screen with Acoustic Surface Audio The vibration of large drivers (actuators) uniquely transforms the entire screen into a speaker. This creates a powerful acoustic scene that moves with the picture, so you hear a more realistic soundtrack with exceptionally clear and natural dialogues.

Left and right subwoofers boost bass for truly immersive cinematic sound. All audio entertainment is enhanced to 3D surround sound. XR Surround effectively creates side and vertical surround sound using only TV speakers, eliminating the need for overhead or upward-facing speakers. The Bravia A95K TV is Dolby Atmos compatible.

Connections

The Sony A95K TV switching specification includes 4 HDMI ports (2 of them are version 2.1) and three USB ports (one of them is version 3.0). HDMI 2.1 delivers 48Gbps transfer rate in 4K 120p mode. The third HDMI port supports the eARC channel. There is also a LAN port, digital audio output and antenna jacks. There is Wi-Fi and Bluetooth.

Price of A95K At the moment (January 2022) the price of the Sony XR-65A95K TV has not yet been announced. So is the price of the Sony XR-55A95K TV. According to unconfirmed reports, the A95K series QD-OLED TVs will not go on sale until mid-summer 2022.

Conclusion

Of course, an adequate analysis of the new QD-OLED TV is impossible without price, specs and testing. But some conclusions are already possible. The TV market is expanding with promising hybrid QD-OLED technology. It combines the excellent contrast and viewing angles of OLED panels with the high brightness and wide color gamut of quantum dot displays.

Curiously, Sony took the lead. As you know, the South Korean giant has been actively working in this direction for several years and even invested more than 11 billion in factories for the production of QD-OLED panels. There were rumors that Samsung Electronics would be announcing its 4K TV with this technology at CES 2022, but they did not materialize.

Perhaps Samsung QD-OLED will appear in the summer of 2022. To be fair, the Japanese company is using Samsung Display’s QD-OLED display. In general, QD-OLED technology is a colossal development breakthrough that opens up great prospects for improving image quality without increasing prices. So, to see firsthand the revolutionary nature of the Sony A95K TV is the dream of any TV viewer today.

Sony Bravia XR A95K OLED TV review: The best 4K TV ever

A quantum-dot OLED panel, Sony’s awesome image processing and audio tech, and the Google TV user interface make for a best-in-breed TV. Be prepared for sticker shock.

Our Verdict

Sony’s Bravia XR A95K-series TV delivers fantastic color, brightness, black, processing, and sound. It’s arguably the best Smart TV on the market–and it’s priced to support that theory.

This Sony Bravia XR A95K-series is the second TV we’ve seen based on Samsung Display’s new RGB OLED technology. It’s also arguably the best (by a slim margin) thanks to Sony’s processing and audio expertise and a superior Smart TV user interface (Google TV). We like it. A lot.

Buying the best OLED TV, however, will cost you: At the time of this review, the 65-inch model we tested was on sale for between 2,879 and 3,000–about 1,200 more than Samsung’s very competitive S95B (1,800 on sale), and almost 900 more than LG’s still excellent C2/G2 OLEDs (2,000 on sale).

This review is part of TechHive’s in-depth coverage of the best Smart TVs.

Bravia XR A95K-series features and design

By far the most notable feature of the Sony’s A95K-series is its 120Hz, 3840 x 2160, pure RGB OLED display. If you’re not familiar, the LG OLEDS that have held sway over this market segment for the last few years are WRGB. That is, they use a fourth white sub-pixel to increase peak brightness when needed. WRGB works very well, but tends to reduce color saturation in bright spots. In spite of this, LG OLEDs have very good color accuracy the vast majority of the time.

The pure RGB technology in the A95K-series uses only red, green, and blue sub-pixels, so it maintains color saturation when highlights get brighter. In our testing, it seems Sony plays up this advantage and over-saturates at some points. I say “over,” but the effect is extremely pleasing to the eye.

The A95K’s other outstanding feature is its use of the display glass as a planar speaker. The rear-mounted impellers, driven by 60 watts of total power, vibrate the panel to very good effect, making it one of the few TVs whose sound you won’t feel an immediate need to augment.

Back to the more mundane aspects: The 65-inch unit Sony sent us is very thin: 1.75-inches at the caboose used to house its electronics and those sound impellers. It sits on a rather massive stand, bolted to two L-brackets that themselves bolt to the stands. The whole deal with its extremely thin bezel is very attractive, as you can see in the image below.

The 65-inch Bravia XR A95K weighs just under 60 pounds, with the stand contributing another 30 or so pounds. It was a bit of a bear to wrestle myself, but doable. I suggest help from a friend, which wasn’t available to me at the time. The VESA mount point is a 300mm x 300mm pattern.

Port selection is top notch: Four HDMI ports, two of which support 120Hz refresh rates, variable refresh rate (VRR), and auto low-latency mode (ALLM). One HDMI port also supports eARC. You’ll also find a coax connection for an over-the-air TV antenna or cable/satellite set-top box, ethernet, composite audio with a center speaker input, optical S/PDIF) audio out, RS-232, and two USB-A ports (one at the side of the TV, the other near the bottom).

There’s a Wi-Fi 5 (802.11ac) adapter on board, and the Bluetooth radio features latency compensation. There’s support for HDR10 (but not DR10), Dolby Vision, HLG, Calman auto calibration, DTS Digital Surround, Dolby Atmos (and precursors). There are a number of sound modes (EQ) as well as faux 3D audio upscaling. The TV automatically adjusts its audio for room conditions during setup.

I stream movies across my local network, and the onboard media player (which also supports USB mass storage) has matured into a top-notch entity with exceptionally wide codec support.

In short, there’s little state-of-the-art missing from this TV.

Sony Bravia XR A95-series’ Smart TV interface and remote control

Sony uses the Google TV interface here, which has matured into a reasonably efficient and navigable creation. I quite liked that the home row is occupied by the input and main settings icons rather than content Sony is selling.

The voice remote, which supports Google Assistant and Amazon Alexa, is the vastly improved, smaller, more focused model Sony started shipping last year. It’s backlit for use in dark environs and sports dedicated buttons for settings, input, and transport control. I like its balance of minimalism and functionality quite a bit more than Samsung’s austere remotes that force you onscreen for almost every task.

I will also say that the Sony remote feels nice in the hand. While I appreciate Samsung’s solar-rechargeable One Remote from an environmental point of view, the slightly greater heft of Sony’s battery-powered remote provides more substantial tactile feedback. That said, you still need to use onscreen selectors to enter numbers and the like. Sigh.

As far as user interface/remote synergy is concerned, you can change settings and see the effect in real time, which can make all the difference if you’re tailoring the picture for specific content. There are a host of options for that task–far more than the non-videophile likely wants or needs. I was fine with the template settings Sony provides: Standard, Cinema, IMAX, and so on.

All in all, I found using Sony’s A95K significantly more efficient than Samsung’s Tizen-based S95B.

The Sony Bravia XR A95K-series’ picture and sound quality

While the A95K’s image isn’t perfect, it’s darn close. The color is rich and spot on to the naked eye, there’s plenty of peak brightness (without blowing out color, thanks to the panel being pure RGB rather than RGBW), and the blacks are; well, this is an OLED TV, so the blacks are great.

I would be remiss, however, if I didn’t inform you that Sony’s A95K is not quite as bright as Samsung’s S95B. It’s not really noticeable in real life, but there is a slight drop-off, likely on purpose, as both TVs use the same basic panel technology.

If I were to be picky, the gradients in the dark end of the spectrum weren’t as accurate as they are with LG’s WRGB panel, but it’s a worthwhile trade-off most users will never notice.

Screen uniformity is awesome, viewing angles are superbly wide, there’s no blooming around bright objects and the overall picture is in a word: lush. That’s standard for OLED, though, and I did notice a bit of glare from some steep viewing angles, but only when the test room’s harsh and bright lighting was at full blast.

The A95K features a heat dissipation layer that’s absent from Samsung’s and LG’s OLEDs. This allows the TV to remain bright if you have a constant highlight present on-screen. As for how Sony handles burn-in (elements that remain visible, as with old CRTs if you left a static image in place too long) under such circumstances, I don’t know, and I didn’t want to find out on Sony’s dime. Suffice it to say that OLED panels are not the best technology for static image display.

Processing defects were exceedingly rare and minor. There was a touch of shimmer and moiré, but not on the scale you’ll see with LED-backlit LCD TVs. The same can be said for rendering fine lines and jaggies.

Note that Sony’s Motionflow smoothing setting didn’t cure the A95K’s judder issues, only increasing the CineMotion value tamed it–and tamed it well. Motion was very smooth.

The sound, thanks to Sony’s planar drivers, is spectacular for a flat-screen TV. It won’t replace top-tier outboard gear, but lay off purchasing a soundbar until you hear it–you might just decide you don’t need one. Most notably, the TV actually produces bass. And not a minuscule amount either.

Additionally, the A95K also supports Sony’s 3D audio devices such as the the SRS-NS7 neckband speakers we reviewed recently.

The Sony Bravia XR A95K-series is fantastic, but pricey

So, the Sony Bravia XR A95K is likely the best 4K UHD TV we’ve ever seen. But its primary competition–the 65-inch Samsung S95B–was selling for 1,200 less at the time of this review, and Samsung’s picture-processing prowess is just a gnat’s eyebrow behind Sony’s. During everyday use, you’ll be hard-pressed to tell the difference. LG offers even cheaper OLED TVs, some of which are still among our favorites.

If you want the absolute best Smart TV, you want one from the Sony Bravia XR A95K-series. If you don’t care about the two to five percent improvement you might never notice, a more efficient user interface (LG’s WebOS is also far better than Samsung’s Tizen), or superior onboard sound quality, then the competition offers the better bottom-line value.

Sony XR-65A95K | Bravia XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

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Specifications

DISPLAY RESOLUTION	3840 x 2160
SCREEN SIZE (CM, MEASURED DIAGONALLY)	164 cm
PICTURE PROCESSOR	4K Cognitive Processor XR
DIMENSION OF TV WITHOUT STAND (W X H X D)	Approx. 1444 x 837 x 43 cm
DIMENSION OF TV WITH STAND (STANDARD POSITION) (W X H X D)	Approx. 1444 x 837 x 43 cm
AUDIO POWER OUTPUT	20W 20W 10W 10W
DOLBY AUDIO FORMAT SUPPORT	Dolby Audio, Dolby Atmos

Customer Reviews

I bought the TV but still waiting for it to delivered, but from what i saw ohh my god the TV has a beautiful stunning picture quality and colors as will, cannot to to try living with it.

Very good excellent viewing and excellent sounding

I bought the A95K 65″ in the UK about a month back, got it wall mounted through an installer. I noticed very obvious marks on the left part of the screen (my room is well-lit and the spots were very noticeable in the bright light). There was definitely something wrong with the screen panel, which the retailer’s technical team confirmed as well.

I had the TV exchanged for a new unit through my retailer, they sent a new one and I hired another installer to wall mount it. Just three days into using this particular unit, I switched on the TV in the morning but it didn’t turn on, with red light flashing 5 times on the panel (no picture and no audio at all). Did a bit of research and apparently there was some issue with the electric circuit board. Had this unit returned again as well.

It goes without saying that when I actually enjoyed the TV for a couple of days, the picture quality was outstanding! Probably the best I have ever seen! I already own a Sony 5.1 surround system, a PS5, Sony wireless headphones etc., so I wanted to buy the Sony TV as well to stick with the ecosystem. But with these technical issues, eventually, I lost confidence on a 3.2k TV on which I had also spent 200 additionally just to wall mount and take off.

Proabably I was extremely unlucky with the TV units I got (probably the retailer gave me the refurbished units), but I would suggest not buying this TV right now and wait for the technology to mature enough before you go with this.

I read a lot of reviews before spending this much on a TV and do not regret it at all. Even 720p sources are handled admirably by the internal processing, especially old black and white films where the contrast far exceeds my previous plasma. My criticisms are, when the stand is in front of the TV, the screen is still slightly inclined backwards and does not sit flush with the wall. Also the Google TV interface lacks customisation and you have to put up with whatever it decides to promote rather than have contents under my own control. I do own the TV after all and am not renting the homepage!

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2Yr Warranty (1 Year Comprehensive 1Year Panel Only)

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Manufactured and Marketed by : Sony India Private Limited, A-18, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi 110044, India. Toll Free: 1800-103-7799, Email: Sonyindia.care@ap.Sony.com, Visit sonyindia.co.in for product recycling.

2Yr Warranty (1 Year Comprehensive 1Year Panel Only) provided by the manufacturer from date of purchase.

Manufacturer Name

Country of Origin

: Sony India Private Limited, A-18, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi 110044, India. Toll Free: 1800-103-7799, Email: Sonyindia.care@ap.Sony.com, Visit sonyindia.co.in for product recycling

: India

Net quantity

: 1 U (Unit) (Quoted MRP is for 1 U only and inclusive of all taxes)

XR-65A95K Sony Bravia OLED 164 cm (65) XR series 4K Ultra HD Smart Google TV XR-65A95K (Black) (2022 Model) | with Dolby Vision Atmos Alexa Compatibility

₹ 332,490 (incl. of all taxes)

MRP ₹ 479,900 (incl. of all taxes)

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Product Description

See ultra bright 4K pictures with remarkable contrast on this XR OLED TV, powered by our Cognitive Processor XR and XR Backlight Master Drive.

Resolution: 4K Ultra HD (3840 x 2160) | Refresh Rate: 120 hertz | Bravia XR OLED
Connectivity: 4 HDMI ports to connect set top box, Blu Ray players, gaming console | 2 USB ports to connect hard drives and other USB devices
Display: XR Cognitive Processor | 4K HDR | 4K 120 | XR OLED Contrast Booster| XR Triluminos pro | XR Motion Clarity
Sound : 60 Watts Output | Acoustic Surface Audio | 5.1 Ch. 3D Surround Upscaling | Dolby Atmos | Ambient Optimization | Voice Zoom2 | 2 Subwoofers
Smart TV Features: Google TV | | Bravia CAM Bundled | Watchlist | Ok Google | Google Play | Chromecast | Built In Mic | Variable Refresh Rate Auto Low Latency Mode | Additional Features: Apple AirPlay | Apple Homekit | Alexa | Gesture Control
What’s In The Box: The items you will get in the box are Camera Unit, Table Top Stand, Voice Remote Control, Batteries, AC Power Cord, Operating Instructions and Quick Setup Guide

Next generation picture and sound with Cognitive Intelligence

“It thinks like a human brain. Take vision and sound to the next level with Cognitive Processor XR Revolutionary processor on Sony Bravia XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. “

Exceptional pure blacks for real-life depth and texture

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR it enhances pictures in the same way as your eyes FOCUS so you won’t miss a single detail in dazzling light or deep

Our widest spectrum of colours, beautiful for the human eye

This new OLED(QD-OLED) TV with millions of individual, self-illuminating pixels delivers more colours than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR the saturation, hue and brightness of every colour is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

Recreating lost texture—the intelligent way

Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure action stays smooth, bright and clear.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Transform your viewing with Dolby Vision /h3>

Bring scenes to life with striking highlights, deeper darks and vibrant colours. Dolby Vision is an HDR solution that creates an immersive, engaging cinematic experience in your home.

Screen is the speaker, sound follows pictures precisely

Sound comes directly from the screen with Acoustic Surface Audio＋ Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

All your entertainment upscaled to 3D surround sound

With Bravia XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Bring the high quality cinematic experience home

A huge number of movies are waiting for you. With Bravia XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.Bravia CORE features Pure Stream which can stream HDR movies at up to 80Mbps better than conventional 15-25Mbps streaming.

Sound flows around you with Dolby Atmos /h3>

“Clear multidimensional sound. Surround yourself with sound and step right inside the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.”

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4K/120fps with VRR ALLM

Get the edge on the competition with Bravia. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag with 4K/120fps and dedicated Game Mode.

Just talk, a fun way to explore new worlds with Sony Google TV

Browse 700,000 movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Find whatever you’re looking for.

Ask Google to quickly search for content across apps and services. It’s easy to find everything from jungle escapades to intergalactic comedies. Start watching right away or save the fun for later.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Discover new ways to enjoy TV with Bravia CAM

Connect with Bravia CAM, sold separately, for an even more immersive viewing experience. Bravia CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with Bravia CAM including gesture controls, video chat and many more.

Dual Style. made to fit your lifestyle

This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.

Connect with your Alexa

“Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more. Connect Google Home also for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.”

Watch Netflix in studio quality, automatically optimised

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of Bravia XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.

Control all your devices with one Smart remote

All your connected devices can be controlled with new sleek Smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Customer Reviews

Very nice TV @ good service support

Thank you for the wonderful feedback. We are happy to know that you had a Best Experience; we request you to Subscribe to our newsletter www.ShopatSC.com and receive exclusive offers on products you love! We look forward to serving you again in the future!

very nice picture quality good service

XR-65A95K Sony Bravia OLED 164 cm (65) XR series 4K Ultra HD Smart Google TV XR-65A95K (Black) (2022 Model) | with Dolby Vision Atmos Alexa Compatibility

Thank you so much for your words of appreciation on Sony Product Experience. We request you to Subscribe to our newsletter www.ShopatSC.com and receive exclusive offers on products you love! We look forward to serve you for your next purchase.

A truly impressive picture quality sound. Watching UHD content is a feast to the eyes. Sony is known for their highest quality products. My previous Sony LCD TV seamlessly worked for 14yrs, but had to exchange it for the ultimate A95K. Impressive TV

Wonderful cinematic experience. Just sit back and enjoy the shows in a darkened room. Great sound and picture quality

Thank you so much for your words of appreciation. It inspires us to deliver best experience every time you step into our online store.

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Sources:

https://www.techweekmag.com/reviews/TV/Sony-a95k-review/?amp=1
https://www.techhive.com/article/1390885/Sony-Bravia-XR-a95k-oled-TV-review.html
https://sonyworld.ae/products/Sony-xr65a95k-Bravia-XR-master-series-oled-4k-ultra-HD-high-dynamic-range-HDR-Smart-TV-google-TV
https://shopatsc.com/products/Sony-Bravia-164-cm-65-inches-XR-series-4k-ultra-HD-Smart-oled-google-TV-XR-65a95k-black-2022-model-with-dolby-vision-atmos-alexa-compatibility

Sony A95K: A Revolutionary dream TV. Sony XR 65a95k