Grow google Android development. Android Co-founder Builds and Innovates at Google

KCS People: Rich Miner, Computer Science ’86, ’89, ’97

Rich Miner is an entrepreneur at heart, skilled at building companies from the ground up. He thrives on bringing a spark of an idea to life — on assembling teams that can push the boundaries of innovation and deliver market-disrupting products.

It’s what he’s been doing for more than 30 years.

A triple River Hawk, Miner’s reputation in the world of technology is legendary. He co-founded the company Android, which developed what is now the world’s most popular mobile operating system, used by 2.5 billion people and commanding more than 85 percent of worldwide market share. The company was acquired by Google in 2005 for a reported 50 million, and that’s where Miner has worked ever since.

“At Google, I initially helped lead Android development and helped create and grow Google’s venture fund,” says Miner, who earned bachelor’s (’86) and master’s (’89) degrees and a Ph.D. (’97) in computer science from UMass Lowell.

For several years, Miner was a partner at Google Ventures, the company’s investment arm. These days, his FOCUS is on developing innovative educational products and user interface technology. He works out of Google’s Cambridge office and travels frequently to its Mountain View, Calif., headquarters.

“Currently, I am concentrating more on building and innovating than investing,” he says.

A Standout Student

Before he was helping to reshape the technology industry, Miner left his mark at UMass Lowell.

“There was no question Rich was going to be successful — it was just a question of how soon and where,” computer science Professor Emeritus Tom Costello says about his former student.

Miner credits the education and training he received at UMass Lowell as key to his entrepreneurial success. He also feels fortunate to have had great mentors, too.

“I got a solid foundation in computer science, which has served me well through all these years,” he says. “Under the leadership of Profs. Pat Krolak, Tom Costello, Jim Canning and others, I got a really strong sense about teamwork and team-based, large-scale projects. I also was able to work with industry, which helped me understand the business side of things as well. All these had a huge influence on my professional trajectory.”

As an undergrad, Miner considered becoming a physicist. But on the side, he wrote computer games for the Commodore 64, a first-generation gaming system, and soon discovered his love of both computer science and entrepreneurship. As a graduate student, his work with Krolak for the university’s Center for Product Enhancement paved the way toward groundbreaking ideas in image processing, video digitization and videoconferencing, among other innovations.

Miner’s ties to the university are enduring. He’s been back to campus to meet with students and to serve as a judge in the campus DifferenceMaker Idea Challenge. In 2012, he established the Prof. Patrick D. Krolak Innovation Endowment in honor of his mentor, who was killed in a car accident just months later.

And the work Miner did on campus still applies to the projects with which he’s involved today.

“Some of the projects that I am doing now at Google are actually related to my Ph.D. work [at UML] more than anything else I have done in the past,” notes Miner.

Machine Learning

So what’s the next big thing for Google, whose parent company, Alphabet Inc., posted revenue of 136.8 billion in 2018?

The company is pushing the boundaries of machine learning, an aspect of artificial intelligence that teaches the machine how to think and solve problems independently and to program itself.

“We are putting huge efforts behind machine learning technology and algorithms as well as the infrastructure needed to support them,” Miner says.

He cites as an example Google Photos, which can automatically recognize, categorize and organize pictures.

“We are exploring ways to bring some of that power to health care, assisting diagnosis from patient photos and imaging scans,” he says. “Our goal is to apply this technology to solving real-world problems and to bring this human-computer interface to consumers, like what we did with Google Assistant, which brings a friendly voice into people’s homes.”

As for the future of Android, Miner says consumers can expect smartphones to become even smarter with each release of the device. “We are putting artificial intelligence in the device itself — like in Google’s Pixel 3 phone, for example — so smartphones can actually learn the user’s habits, intentions and preferences,” he says.

But as a parent of two young children, Miner sees a downside to phones that can do so much.

“Having created Android, I realize that while smartphones have become a powerful tool for learning, they are also often used by parents as ‘pacifiers’ for the kids,” he says. “My kids have very limited screen time. They use their devices only for reading books and playing chess. They are given, at most, an hour a week to do any sort of video games.”

Parents need to monitor screen time and the materials being accessed and make sure children spend time interacting with a non-pixelated world, Miner says. His daughter, who is now 13, just got her first phone this year.

“Kids should be out playing, drawing with real paper and crayons, using scissors and glue to build things like models,” he says. Miner believes that people should be engaged in face-to-face conversations and interactions: “Parents should set an example—our kids get upset when we bring our phones to the dinner table.”

Fire in the Belly

Prior to his success with Android, Miner founded Wildfire Communications in 1991 (which developed the world’s first voice-based personal assistant), and he worked at the European mobile carrier Orange as vice president of technology and innovation. He has invested in numerous startups and served on the boards of several. What entrepreneurial advice can Miner give to UMass Lowell students and young alumni who want to enter the tech industry?

“Do not be risk-averse — take risks when you are young, because it is easier. Do not worry about failure; learn from it,” he says.

If you are a passionate entrepreneur, there are plenty of opportunities to apply for funding or to get training in large companies, Miner says.

grow, google, android, development

“Make sure you are learning something and make sure you are doing projects that demonstrate that learning,” he advises. “Associate yourself with the right people — bright people and good mentors—and form a strong team. Very few people became successful individually; your success comes from a strong, diverse team. Do not always just seek out people that look like you.”

He adds, “Most importantly, follow your own ‘fire in the belly.’ It certainly has worked for me.”

Google Keynote (Google I/O ‘23)

Indeed it has. You can Google it.

ChatGPT Android App Available For Pre-Registration In The Google Play Store

Find out more about the new ChatGPT Android app from OpenAI, available in the Google Play Store for pre-registration.

  • OpenAI announced the launch of the ChatGPT Android App, available for pre-order in the Google Play Store.
  • OpenAI designed the ChatGPT Android app to provide instant answers, tailored advice, creative inspiration, and professional input to users.
  • Features include user history syncs across devices and the latest model improvements in the free app.

Artificial intelligence company OpenAI announced the launch of its highly anticipated ChatGPT application for Android devices.

The app is scheduled to launch soon, with pre-registration available now in the Google Play Store.

Screenshot from Google Play Store, July 2023

The Google Play store allows app developers like OpenAI to build anticipation for the launch of an app with pre-registration three to six weeks before the launch date.

ChatGPT Android App Features

The official ChatGPT Android app is designed to offer users an array of features that harness the power of OpenAI’s state-of-the-art AI capabilities.

The free app enables synchronization of user history across multiple devices and provides users with the most recent model enhancements from OpenAI.

The ChatGPT Android app intends to revolutionize how users interact with AI by offering instant answers, tailored advice, and creative inspiration at the touch of a button.

It also promises learning opportunities and provides professional input in various fields.

grow, google, android, development

Screenshot from Google Play Store, July 2023

OpenAI App Data Collection

As an integral part of its app rollout, OpenAI has addressed data safety concerns by describing how it collects, shares, and handles user data.

Within the app’s data safety information, OpenAI stressed that the ChatGPT Android app does not share user data with third parties.

The application is reported to collect several types of data. This includes an approximate location, the user’s name, email address, phone number, and details about in-app messages and user interactions.

It also collects information about app performance, such as crash logs and diagnostic data.

OpenAI has outlined privacy practices that the ChatGPT app follows, which include data encryption in transit to ensure secure data transfer. over, OpenAI provides a method for users to request data deletion.

The ChatGPT App And Future AI Developments From Apple And Google

OpenAI seeks to enthrall millions of users worldwide with this release, with the ChatGPT app already gaining significant attention.

Over 10.6k ChatGPT app users on the App Store gave it an average of 4.4 out of five stars. The top charts show it is one of the top five productivity apps for iPhone.

It may be one of the most popular AI chatbots now. But what happens when Apple develops generative AI that integrates into its operating system?

Will people continue downloading apps like ChatGPT if an effective AI is built into their devices at launch? It will likely depend on which company has the most reliable and accurate AI tool.

Featured image: Milosz Kubiak/Shutterstock

Google: Growth Could Make A Comeback

Alphabet ( NASDAQ:GOOG ), hereafter referred to as Google, is set to release earnings this afternoon. There is a lot at stake in this release. Although the company’s last release was a beat, earnings nevertheless declined 4.8%. In the upcoming release, analysts expect to see 1.34 in EPS. which would be growth of 9.1% over the prior-year quarter’s earnings.

It’s not clear whether Google can achieve positive growth in the quarter about to be reported. Although it’s the consensus, there are some signs that point in the opposite direction, such as the previous earnings call, which cautioned that CAPEX would increase in Q2. On the other hand, management did say that they expected a lesser currency headwind in the quarter. The USD:EUR chart does show persistent declines in the USD vs. the Euro in Q2, and the EU is Google’s biggest foreign market, so it looks like yes, the FOREX headwind will abate.

Will that be enough to fully turn things around, though? It’s hard to say. Google was famously less willing to cut costs this year compared to many of its peer companies. It did lay off 12,000 employees, but as of the first quarter release (which came out after the layoff), headcount was still rising. The footnotes did point out that the 12,000 laid-off employees would be reflected in the Q2 release, but if you subtract 12,000 from 190,711, you’re still at 178,711, which is up 4,000 from last year’s second quarter.

So, we have some mixed signals regarding whether Google will be able to achieve positive growth this quarter. On the one hand, we’ve got a Forex tailwind. On the other hand, expenses continue to grow, as of the most recent reports. It’s a very mixed picture.

When I last wrote about Google, I rated it a ‘buy’ on the grounds that it had a strong competitive position. Since then, I’ve gotten more bullish, and consider the stock a strong buy. The reason for this bullish view is that Google has gotten much better at managing its expenses compared to itself in the past. In this article, I will attempt to model Google’s likely revenue and EPS in its upcoming quarterly earnings release. I will rely on Forex changes and industry trends to arrive at the revenue model. I’ll use both revenue and headcount estimates to arrive at a prediction for net income. Finally, I will factor in the share count, and ongoing buybacks, to come up with an EPS estimate. In the end, I conclude that Google has a good chance of meeting or beating analysts’ expectations in Q2.

Revenue: Many Factors at Play

When modelling Alphabet’s revenue, there are three factors we need to look at:

  • The company’s own guidance.
  • Ad performance metrics put out by third parties during the quarter about to be reported.
  • Currency exchange rates.

First, Google’s guidance. There is frankly not much to work off of here. CFO Ruth Porat said that growth in Search revenue would be similar to last quarter. As the chart below shows, the growth rate was 1.8%.

As for other parts of Google‘s business, Porat said that YouTube ad spend was stable and that YouTube Premium and YouTube TV delivered ‘strong growth.’ This isn’t telling us much. But so far we know that search revenue grew at 1.8% and that YouTube’s stable ad spend should grow at 0% if ad performance doesn’t change. So, let’s take a look at Google’s ad performance.

Google advertises primarily in two ways: on its own platforms (Google Search and YouTube), and on its display network. If we can determine how well these platforms are converting, we can get a sense of where Google’s ad revenue is going to go.

First, we can look at Google’s traffic. According to Statista, its search market share (i.e., traffic compared to competitors) bottomed in October 2022 and has been rising ever since then. So we’d expect a slight increase in the number of Google Ads being shown.

Then we have the ad conversions. This is trickier, because Google doesn’t release this information publicly, but there are some third-party sources we can use. Recently, WordStream did a study that found that conversion rates fell across several different industries in June. On the other hand, CTRs and cost per click increased. So, advertisers got more clicks and paid more for them, but they converted less when compared to a year earlier. That tends to argue that Q2 ad revenue will be strong, but maybe not sustainable. Also, there have been reports that YouTube’s ad load increased this year.

Finally, we have the currency exchange rate topic. At the end of last year’s second quarter, it cost US0.954 to buy a Euro. Today, it costs US0.89. So, the Euro has made gains against the dollar since Google last reported. This would seem to imply that the exchange rate will not only be a weaker headwind, like Google’s management said, it will actually be a tailwind in this release.

So to sum up everything we’ve observed about Google’s revenue so far:

  • Guidance was for 1.8% growth in search revenue, not factoring in the currency impact.
  • YouTube ad spend is not expected to change.
  • YouTube Premium and YouTube TV were expected to deliver ‘strong growth.’
  • No guidance was given for the Cloud, but it grew at 28% last quarter.
  • ‘Other bets’ and hedging gains are negligible as revenue sources for Google.

Based on the guidance, and the observations, we’d expect (pre-EU exchange rate tailwind):

  • Google search revenue should grow 1.8% to 41.05 billion.
  • The remainder of Google Services to grow at 1.8% to 15.18 billion (as they are mostly extensions of search, apart from YouTube and Android).
  • YouTube revenue to stay steady at 6.693 billion.
  • Google Cloud to grow at 19.9% to 8.87B (since Google gave no guidance on this segment, I’m using an industry forecast).
  • Other bets and hedging gains to stay at last quarter’s level of 372 million (no guidance given and no industry comparisons).

Adding all of these up, we get 71.125 billion in constant currency revenue. EU-source revenue will get a 5% Forex tailwind this quarter and was 31% of total revenue last quarter. So, that’s €22 billion of EU revenue that will turn into US23.15B. So, our final revenue estimate is 72.275B-about in line with what analysts are expecting, but a very slight miss.


Next up, we have the cost side of the equation. This part of the forecast is easier because Google’s costs are mostly U.S. dollar-denominated. Google’s total costs last quarter amounted to 52.37B. We know that Google absorbed 2.6 billion worth of costs related to layoffs last quarter; these were mostly severance fees, which is a non-recurring expense. So we can slash that off the cost forecast right away. We also know that Google laid off 12,000 people; Google employees are paid 133,000 per year on average. That’s 1.59 billion in savings on a full-year basis, or 399 million in the quarter about to be reported. Apart from these specific actions, Google spoke of slowing the pace of hiring on its last earnings call, I wouldn’t assume any more cost savings based on that, because it’s rather vague. So, I’ll estimate that Google saves 2.99 billion compared to last quarter’s expenses, for 22.99 billion in income before taxes, or 18.39 billion in net income at a 20% tax rate.

Buybacks: The Final Consideration

Now that we’ve got a net income estimate, we can turn to the matter of earnings per share.

At last quarter’s share count (12.958B), Google would earn 1.42 per share. That’s already a beat. However, we know that Google has a 70 billion buyback program authorized. It used 14.5 billion worth of available buyback space last quarter. If it bought back the same amount this quarter (assuming it didn’t borrow), it would retire 118.9 million shares, bringing the share count down to 12.84 billion. At that share count, the EPS would be 1.43, a beat by 6.7%.

The Bottom Line

The bottom line about Google’s upcoming earnings release is that it has a good chance of satisfying investors. Costs are coming down, the Forex headwind has reversed, and several categories of costs have been reduced. That doesn’t mean that Google is guaranteed to beat on earnings when it releases them this afternoon. But based on my relatively modest assumptions, it should put out decent numbers.

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Google’s Grow With Google Program: Is It Worth Your Time?

Google is a tech giant that offers many services, including a popular search engine. The company also has a “Grow with Google” program that offers free tools and resources to help businesses grow. However, some people are skeptical about the program, wondering if it is actually legitimate. In this article, we will take a look at the Grow with Google program and see if it is worth your time.

The Learner Outcome Survey from Coursera reveals that 82 of Google certifications are added to an individual’s career path. Obtaining a Google certificate will ensure that your resume is of the highest quality. You can expand your skills by earning qualifications like the Google Career Certificate. When it comes to self-paced online courses, you can take more advanced online courses without the need to hire a tutor. Through Google’s Grow with Google initiative, which was launched in 2017, libraries, schools, and other organizations are now able to use Google products and services to offer digital literacy coaching and workshops.

Due to the COVID-19 pandemic, in-person classes have been canceled, and Grow with Google is now providing free classes online. Those who attend a session can also participate in a free one-on-one coaching session.

Is Grow With Google Real?

Credit: Georgia Public Library Service

Yes, Grow with Google is a real program designed to help people grow their businesses or careers. The program offers tools, resources, and advice from Google experts.

Google’s Grow With Google Program Is A 1-billion Commitment To Create Economic Opportunity For All

Google has committed 1 billion to its Grow with Google program, which aims to create economic opportunities for all. Students in this program complete courses in business, engineering, and nursing. Since the program’s inception eight million Americans have benefited from its services in growing their skills and careers. Grants of 100,000 are distributed by nonprofits, workforce development boards, and other community organizations to help students pursue a Google Career Certificate. Lisa Gevelber, the program’s founder and leader, is in charge.

Who Leads Grow With Google?


Google leads Grow with Google, which is an initiative that provides free tools and resources to help grow your business. This includes things like training courses on how to use Google products, as well as access to exclusive events and discounts.

Grow With Google Offers An Affordable Alternative To Graduate Management Education Programs

Grow with Google has committed 1 billion to provide economic opportunities to all people since its inception in 2010. Lisa Gevelber, the founder and current leader of Grow with Google, assists over 6 million Americans in developing their skills, careers, and businesses. In addition to your career outcomes, as many as 82% of Google certification holders report positive career outcomes, your ability to network and grow alongside your peers is a huge draw for traditional graduate management programs. Grow with Google is a 49 annual fee that is significantly less than the cost of graduate management education.

Grow With Google Certificate


A grow with google certificate is an online certification that shows that you have completed a course on google products and services. The certificate can be printed or downloaded and is a great way to show your knowledge of google products.

Google It Support Professional Certificate: Worth The Investment

If you’re interested in getting into a career in the IT industry and want to build job-ready skills, this is an excellent certificate to obtain. You will be prepared to work as a database administrator, systems analyst, or help desk technician if you take this course. Furthermore, 82 percent of Google certification holders reported a positive career outcome within six months of receiving their certificate, indicating that the certificate is well worth it.

Google Career Certificate

A Google Career Certificate can open up opportunities for a better job and career advancement. The certificate can be used as a valuable addition to a resume. It can also help you stand out amongst other job applicants.

Google’s online learning programs now cover the fundamentals of user-experience design, project management, and data analytics. A certificate program is a good option if you want to learn new skills or find a job in the technology industry. Google employees teach and design the courses that are used to fill technology positions, in consultation with companies looking for candidates. The Associate Android Developer Certification training is free of charge. In contrast, the certification exam, on the other hand, is priced at 149 per attempt. The Data Analytics certification from Google is an excellent resource for those interested in analyzing and processing data. You can get started right away in a career as a database administrator or a help desk technician by earning the IT Support Professional Certificate.

The Android Basics in Kotlin training course teaches you how to create, test, and debugging Android apps. In order to pass the Associate Android Developer Certification exam, candidates must demonstrate their knowledge of Android development at the entry level. Google does not require a degree or experience to enroll in these certificate courses. According to the Bureau of Labor Statistics, computer support specialists are expected to gain 8% employment growth between 2019 and 2020. According to the Bureau of Labor Statistics, mobile device growth will be a factor influencing web developers and UX designers. As organizations upgrade outdated hardware, software, and network equipment, computer support specialists will be in high demand. According to a recent report, the number of project-oriented jobs in the United States is expected to increase by 33% between 2017 and 2027. According to Google, certificate holders are given access to interview tips and mock interviews. Recruiters caution consumers against enrolling in these courses, as they are not a quick fix.

Individuals who want to improve the performance of computers and networks by resolving problems can use the Google IT Support Professional Certificate. A bachelor’s degree in information systems management can prepare you for careers as a database administrator, systems analyst, or help desk technician. The certifications may not provide you with the best recognition, but the skills gained can be of significant value to your career, regardless of what they are. If you’re not sure how good Coursera courses are, here are some free Coursera courses that you can try out.

Google It Support Professional Certificate Is Best For Those Interested In Problem-solving

Anyone who wants to help computers and networks run smoothly should take the Google IT Support Professional Certificate. It can assist you in preparing for jobs as a database administrator, systems analyst, or a desk technician. If a student completes the Google Career Certificate within six months of registration, he or she will be able to apply their knowledge at the same time and earn more money. A career in a certificate field pays 63,600 on average at the entry level. Following a seven-day free trial period, the Google IT Support Professional Certificate on Coursera is 49 per month. For a fee of about 294 per month, you can complete the five courses in six months. Financial aid can be obtained for each course on the course’s homepage. What is the best Google certification? Those looking to work in the IT support industry can benefit greatly from the Google IT Support Professional Certificate. According to Google, there are over 340K IT job openings, so this online certificate will give you the skills you need to work as an IT support specialist.

Think Outside the Campus: How Google Career Certificates Address the Talent Shortage

authors are vetted experts in their fields and write on topics in which they are extremely knowledgeable. All of our content is peer reviewed and validated by world-class professionals.

A Toptal Senior Editor and Correspondent for, Abigail Beshkin is an expert in workplace best practices and former editor of Columbia Business.

Lisa Gevelber has over 13 years of experience in creating and launching new products at Google, displaying exceptional brand management and digital organization.

Martin Kamen engages with major clients to drive business transformation. Prior to Deloitte, Kamen worked with JPMorgan Chase and the US Department of Justice.

Business leaders and HR executives continue to grapple with staffing shortages amidst heated competition. The ongoing employee exodus weighs especially heavily on the tech industry, where turnover is on the rise. Yet the US Bureau of Labor Statistics expects the sector to grow 13% by 2030—faster than any other industry. To fill those positions, hiring managers will have to re-evaluate the criteria they use to screen talent, starting with the education section of the resume.

One increasingly attractive alternative to traditional higher education is the Google Career Certificates program, which trains people in high-growth fields: Android Development, Data Analytics, IT Support, Project Management, and UX Design. Anyone can sign up to Google certification courses through the learning platform Coursera. Most programs cost around 40 a month, making them an affordable route to acquiring in-demand skills. The courses—all self-paced—are taught by experienced Google employees and typically take between three and six months to complete. In addition to earning certifications, participants emerge with samples, case studies, or portfolios to show prospective employers.

To date, more than 50,000 people around the world have earned a Google Career Certificate, with 82% reporting that it has furthered their career in some way, according to the company.

Google Certificates Benefit Companies and Job Seekers

The career certificate program began in 2018 as part of the Grow with Google initiative aimed at expanding opportunities for, among others, the more than 70 million US adult workers without college degrees. But it quickly caught on with employers, Lisa Gevelber, Chief Marketing Officer, Americas Region at Google, and founder of Grow with Google, tells “We started this thinking: We need a better solution for people without college degrees. How do they get in-demand, high-growth, high-paying jobs?” she says. “Along the way, we realized the important benefit for employers.”

Google now has 150 companies—including Fortune 100 giants Bank of America, Verizon, and Walmart—in its employer consortium, which allows them to view the resumes of Google certificate holders and post jobs. “They’re eager to hire these graduates because they know they’re job-ready,” Gevelber says.

She says that the Google certificate program can benefit both companies and job seekers in the following ways:

Addressing the Worker Shortage

Deloitte, the multinational professional services firm, has hired 14 program certificate holders since joining the Google consortium in 2021. “Like every other organization right now, we are looking to hire at great speed, and we are looking to hire [candidates] with specific skill sets,” Martin Kamen, principal at Deloitte, tells The workers filled roles in the firm’s US Delivery Center, taking on responsibilities that support its core consulting projects. “This gives us an avenue to bring people in more quickly to fill [critical] roles,” Kamen says. “And we know folks will have the capabilities based on completing these Google certificates.”

Deloitte helped Google craft the curriculum for the Data Analytics, Project Management, and UX Design certificates, which launched in 2021. “We offered up our own subject matter experts—data analysts, program management experts, and multimedia experts—to make sure the courses had the things that we actually look for in candidates,” says Kamen. “Deloitte brought in their recruiting teams, too, to ensure that the Google courses covered areas that address client needs.”

The fact that Deloitte can vouch for the rigor of the Google Career Certificates program is part of why the firm has been willing to rethink the educational requirements for certain roles, Kamen says. “We’ve typically hired either directly through universities or through more traditional experienced-hire recruiting channels. This has opened our aperture for critical skill sets that we’ve needed.” Several of Deloitte’s certificate-program hires have no college experience or hold two-year degrees. Program-wide, Gevelber says, almost 60% of those who complete Google certificates do not hold four-year degrees.

Advancing Opportunity

Accepting Google Certification not only expands the pool of potential hires, Kamen says, but also helps Deloitte execute its diversity strategy. “When we looked at how we could really infuse different folks into our organization from different backgrounds, Grow with Google is an amazing opportunity,” he says. “Many of the Google certificate completers are people from underrepresented communities. Many are veterans. This gives us an avenue to different folks that we haven’t had easy access to, based on our traditional recruiting.”

grow, google, android, development

Creating an additional pathway into high-growth, high-paying fields—as well as connecting candidates with employers who need a specific skill set—was the original idea behind Grow with Google. “If you put a bachelor’s degree requirement on a job, you are eliminating about 70% of African Americans, almost 80% of Latino workers, and about 70% of rural Americans,” Gevelber says. “We started Grow with Google with this premise that Google could help make a difference around helping people achieve their economic potential.”

than half of the Google Career Certificate participants identify as African American, Latino, women, or veterans—all groups traditionally underrepresented in tech. “Employers are super keen on Google certificates because they know they’re getting high-quality talent,” Gevelber says. “They also know they’re getting more non-traditional talent, and that’s really important to a lot of people who are hiring today.”

In addition, almost half the certificate participants come from the lowest income tier, reporting annual salaries of less than 30,000 when they start the program. The average salary of jobs available to Google certificate holders is 63,000. “That is a life-changing impact,” Gevelber says.

Upskilling Current Employees

The Great Resignation is only one of the obstacles hindering companies’ ambitious growth plans. Another is the fact that technology is quickly outpacing workers’ training and skills.

Nearly half the CEOs surveyed for PwC’s 24th Annual Global CEO Survey say they plan to increase investment in their digital transformations by more than 10%, yet as of 2020, three-quarters of CEOs were worried about the availability of talent with key skills to work in this transformed environment. In early 2021, the World Economic Forum anticipated that half of all employees around the world will need upskilling by 2025, and businesses are paying attention.

“Employers have an increasing FOCUS on ‘How do I upskill the people I have?’” Gevelber says. “We’re seeing a real acceleration of employers asking us about how to use Google certificate courses to upskill their own workforces.” Deloitte is among them, along with Accenture and Nationwide.

The Impact of Google Certification Courses on Higher Education

A willingness to hire professionals without four-year degrees coupled with the cost of attending private college—which has climbed by 144% over the past two decades—has hiring managers and education experts alike debating whether certificate programs like Google’s could (and should) eventually supplant the traditional four-year degree.

Gevelber says no. “We dug into data and found that people with college degrees, when they complemented it with a Google Career Certificate, made more money and had hundreds of thousands more jobs available to them.”

How to build smarter Android apps with on-device Machine Learning

Nevertheless, some higher-education experts speculate that certificate programs such as Google’s could shake up the system. Google partners with several two- and four-year degree programs to offer the certificates. Some colleges, including Northeastern University and Purdue University, offer credits for completing a Google certificate and count them toward a related degree. Starting in the fall of 2022, the University of Virginia will offer a 5,000 scholarship to those who earn a Google certificate and then go on to complete a bachelor’s degree through select online, part-time programs.

Over the course of the last two years, Google also began offering the certifications for free to all community colleges and career and technical high school programs across the country. “You can get an amazing education and complement it with these job-ready skills from the Google Career Certificates [program], and you’ll have a better outcome,” Gevelber says. “It’s a win for employers, too, because they’re getting someone who not only has a great education but actually has some of these concrete job-ready skills so they can hit the ground running.”

Training a Workforce of the Future

With technology changing rapidly and the US alone expected to add more than 650,000 tech jobs over the next decade, employers need to expand their ideas of what it means to have an educated workforce. Google is not alone in recognizing this. IBM, for instance, offers a Data Science certificate, for which students build models with the programming language Python; Meta, the parent company of. offers certificates in social media marketing and analytics, for which students create and manage social media ad campaigns and measure their success.

As many companies struggle in the face of the talent shortage, those that tap into the pool of certificate holders will likely find themselves with a competitive edge. Rather than expending resources to fill roles, they will instead be able to concentrate on what it takes to meet marketplace demands and scale in a tech-focused future.