If you’re shopping for a new television, you have plenty of great options from some of the best TV brands like Samsung, Sony, Hisense, LG, TCL and Amazon—all of which have models offered in a variety of sizes and different technologies that produce crisp, beautiful picture.

So, which is the best TV brand for your home? Everyone’s preferences are different, and each TV brand offers its idea of the best performance. Generally, you’ll want to take into account features like screen resolution, connectivity both in the hardware and software, screen type, screen size and more—and several brands stand out from the rest. Our best TV brand overall, Samsung, features gorgeous picture, while console gamers should consider LG for its dedicated gaming extras. Here are our picks for the best TV brands, the reasons why we chose them and a selection of the most popular models from each.

  • Best TV Brand Overall: Samsung
  • Best Value TV Brand: Hisense
  • Best Luxury TV Brand: Sony
  • Best Smart TV Brand: TCL
  • Best Gaming TV Brand: LG
  • Best Budget TV Brand: Amazon Fire

Samsung: Best TV Brand Overall

For almost two decades, Samsung has been one the world’s most popular TV brands, and it’s easy to see why. The company annually introduces new TVs that are on the cutting-edge, most recently seen in its 2023 Neo QLED, QLED and OLED models. Samsung also offers a unique model: the best-selling The Frame TV. Similar to Amazon’s Echo Show 15, it does double duty as a TV and a picture frame that can show off digital art.

When you purchase a Samsung TV, you’re getting a quality TV that’s packed with premium features despite its fairly high price tag. You consistently get crisp, gorgeous colors thanks to its Quantum Dot technology that features over a billion colors on-screen, plus smooth action that draws you into whatever you’re watching. Whether you choose a QLED, LED or OLED model, you’ll get a great picture that gets you a cinematic and immersive viewing experience. Here’s a small sampling of Samsung’s latest offerings.

8K Resolution With Superior AI-Upscaling

MOST POPULAR

Samsung QN900C Neo QLED 8K

If you’re looking for the best model Samsung has to offer and price doesn’t factor into your decision, the QN900C is the panel you want in your living room or home theater. The 8K resolution TV from Samsung features Neo QLED technology. Its Infinity screen design provides a crystal clear picture thanks to the 33-million pixels that bring lifelike colors, intense contrast and detail that sets itself apart from other brands on the market.

While there’s currently very little native 8K resolution programming, the QN900C uses AI-based upscaling, a Neural Quantum processor and Neo Quantum HDR to make whatever your watching appear as close to 8K as possible. All this is complemented by Dolby Atmos sound support. If you’re looking for the absolute latest and greatest TV technology that’s currently available, look no further than the Samsung Neo QLED 8K smart TV. It’s a perfect example of why we chose Samsung as the industry leader in innovation.

What our editors say: Tech editor Rebecca Isaacs says, “Having had a chance to watch Lord of the Rings: The Rings of Power on this TV, I can safely say that this panel offers a new gold standard for viewing. My recommendation? Check out any David Attenborough documentary on this panel. Wildlife looks particularly stunning on the Infinity Screen.”


Bright And Beautiful 4K Picture

Samsung QN90C Neo QLED 4K

We get it—spending more than $2,000 on a cutting-edge TV is well outside most budgets. You don’t need to spend that much to get a great picture. Samsung also offers budget-friendly TVs that offer the same innovative technologies. Case in point: This 65-inch Neo QLED 4K smart TV. It displays more than 8-million pixels with the signature Samsung Quantum Matrix QLED technology to display a consistently sharp picture with bright, lifelike colors and impressive contrast. In this case, the TV’s Neural Quantum processor handles 4K upscaling to make whatever you’re watching appear as close to 4K resolution as possible.

Between the Neo Quantum HDR+ and an ultra-wide viewing angle, the QN90C suits your needs without breaking the bank. Best of all, if you prefer a different size from the 55-inch TV we’ve recommended, sizes range from 43-inches up to an 85-inch panel.


Art Exhibition And TV Two-In-One

Part TV, part portrait, Samsung’s The Frame TV sits flush with your wall to mimic a painting or artwork. And since we’re talking about its great design, you can choose from multiple frame colors so it matches your home’s décor. Anytime you’re not streaming TV shows or movies from the built-in Smart Tizen OS, The Frame displays your choice of famous works of art, transforming your home into a virtual art gallery. It's also possible to showcase your own digital photos if you prefer to enjoy your favorite family moments.

Every year, Samsung releases an update to The Frame and 2023 is no exception. This model displays 4K resolution video using HDR10+ and QLED technology, with more than a billion colors which showcasing impressive contrast. What you’re watching always looks as clear, detailed and authentic as possible—all from an upgraded anti-glare display with a matte finish. Now that the 2023 edition has fully released, you can get this panel in multiple sizes ranging from 32 inches to 85 inches. Samsung also released a special Disney version of The Frame, too, that you can add to your home if you’re a fan of the Mouse.


Hisense: Best Value TV Brand

Hisense has developed a strong reputation for creating TVs that incorporates the latest technology, offering superior picture and sound quality, for a fraction of the price. While you can expect a smaller viewing angle, Hisense TVs, especially its U8K, offer a bright picture that’s great for sunny living rooms without sacrificing picture quality.

For those who use Google’s smart home system, Hisense features built-in Google OS so you can easily find your shows. For gamers, many of their models offer a Game Pro mode for great versatility. If you’re looking to get true value for every dollar you spend on a new TV—whether it’s 55-inches or 80-inches—check out what Hisense has to offer.

Tons Of Features For Just Over $1,000

Hisense U8K

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Around $1,100 buys you an impressive, 65-inch ULED TV that offers 4K resolution and a generous collection of features, including mini-LED and Quantum Dot technology. For brightness, you get up to 1,500 nits. The TV also offers a 120Hz refresh rate with support for Dolby Vision HDR and Dolby Atmos audio. A major perk to this model? The dedicated Filmmaker Mode which takes movies, disables the motion smoothing, and automatically adjusts the colors and contrast so you can enjoy watching movies the way the directors intended.

For gamers, the Game Mode Pro automatically adjusts TV settings to offer smooth and uninterrupted play with automatic low latency. You also get a voice controlled remote. And it’s all powered by the Google TV OS, so streaming content from just about any service is a breeze. No matter how hard you look, you won’t find a TV with this caliber of features at this price point from any other major TV brand.

From our review: Tech expert Adam Doud reviewed the Hisense U8K TV and says, “Images, videos and movies look crystal clear on this TV—so much so that it really makes you stand back and admire your picture. The near bezel-free design feels immersive and draws you into the action, whether you're watching a movie like Equilibrium or taking in a Chicago Cubs game.”


A Feature-Packed, Budget-Friendly TV

Hisense U7 Series Mini-LED

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The Hisense ULED Premium U7 Series TV comes in both a 55-inch and 65-inch model. Like its sibling, the U8 Series, the U7 also uses Google TV OS and takes full advantage of QLED technology with a 120Hz refresh rate to showcase a really impressive 4K resolution picture.

Hisense’s quantum dot wide color gamut supports ULED technologies that boost color, contrast and the smoothness of motion—while consistently offering a bright picture. In fact, you get a whopping 120 local dimming zones to beautifully produce HDR content. With both Dolby Vision HDR and Dolby Atmos support, this TV is yet another example of how Hisense packs a ton of useful technology into its TVs—yet makes them as affordable as possible without compromising quality.


Sony: Best Luxury TV Brand

Since 1960, Sony has been a pioneer when it comes to offering premium-quality TVs. As a luxury brand, you can expect to pay higher prices for its smart TV offerings. the price is worth the high cost; what you get with a Sony TV is reliability, combined with an excellent picture quality thanks to its Pantone-verified on-screen coloring.

For those looking for an OLED, Sony’s impressive lineup is hands-down the best on the market, offering incredible detailing that’s more suited for darker living areas or movie theaters that make those Pantone-vetted colors truly pop.

Plus, with Sony’s partnership with PlayStation, gamers will love that these TVs come with extra perks like the dedicated PlayStation gaming modes that pair well with games like Gran Turismo 7, Horizon: Forbidden West and more.

Sony's Brightest TV Ever

Sony Bravia XR A95L OLED 4K

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Sony’s A95L 4K TV uses OLED technology, and combined with the Google TV OS, offers high-quality and immersive viewing—whether you’re watching a movie, your favorite TV show or playing a PlayStation game. You get Dolby Vision HDR support, as well as an input lag of just 8.5ms with auto HDR tone mapping, making it one of the best gaming TVs, too.

In addition, Sony uses Cognitive Processor XR to deliver the best possible contrast, featuring true blacks and natural colors for added depth and better brightness. As an added perk, you get an impressive selection of free Sony movies and TV content available for streaming via the Bravia Core app. This is Sony’s fastest OLED model which becomes obvious when you watch movies and TV shows, or play your favorite games.


The Perfect TV To Pair With a PlayStation 5

Sony A80L OLED 4K

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If you’re looking to upgrade your TV to one that offers OLED display technology, this Sony Bravia XR A80L is a budget-friendly model that offers a great 4K resolution. In addition to support for Google TV OS for easy content streaming, this TV also pairs well with PlayStation 5 thanks to some exclusive features like Auto Genre Picture Mode to give you the best picture whether you’re playing Aloy in Horizon Forbidden West or other PlayStation 5 games. You’ll also get a 120Hz refresh rate, a low (8.5ms) input lag and auto HDR tone mapping.

When watching TV shows or movies, you get extra brightness combined with life-like colors and excellent picture detail. Watch any movie while experiencing Dolby Vision, IMAX Enhanced, or a dedicated Netflix Adaptive Calibrated Mode. At the same time, you’ll hear built-in Dolby Atmos audio so you can hear and enjoy the dialogue.


TCL: Best Smart TV Brand

While all smart TVs now support all of the popular streaming services, they each offer a different operating system, and some of them are easier to use than others. One of our favorite streaming platforms is Roku OS. It’s easy to use and offers a vast assortment of both free and paid content.

That’s why TCL ticks all our boxes for a great smart TV brand. TCL TVs come offering two operating systems: Roku and Google TV. The models we listed here come with the Roku OS, so it brings a great combination of a low price point and a simple streaming home screen to the TV market. With an NFL partnership, this brand was also designed for watching sports, with many panels offering FreeSync Premium, Dolby Vision and HDR10+ for a great picture.

Great For Home Theaters

TCL Q7 Q-Class QLED 4K

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The TCL Q7 smart TV ticks all our boxes for a great panel: It features the user-friendly Roku OS, has a super bright picture and comes with dedicated game modes for console gamers. For those looking for the best value for the price, these features are packed into a display that costs less than four figures.

With Dolby Vision IQ, HDR10+, HDR10 and HLC, you’ll get a great picture on this panel. Plus, it’s IMAX enhanced certified and compatible with Dolby Atmos soundbars. With built-in Chromecast and Apple AirPlay 2 compatibility, you can connect your favorite streaming devices, too.

What our editors say: Tech editor Rebecca Isaacs tested the Q7 and says, “The TCL Q7 displays gorgeous picture whether you have a sunny living room or a darken home theater space. The Game Mode looked great when playing AAA titles like Horizon Forbidden West.”


A Budget-Friendly Google TV

TCL 6-Series Mini-LED QLED 4K

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If you’re seeking a true budget-friendly model for under $500—say, for a dorm room or small apartment space—the TCL 6-Series is a great option. You still get Dolby Vision HDR and 240 localized dimming zones to create a gorgeous contrast. Plus, you also get HDR10+, HDR10 and HLG for both gaming and streaming. The AiPQ Engine analyzes your video in real time to display an optimized picture, too.

With compatibility with Chromecast and Amazon Alexa, you can use voice controls to navigate around your TV. Plus, once you set it up, you can game using the Auto Game Mode which promises an adaptive 120Hz refresh rate.


LG: Best Gaming TV Brand

We’ve given LG the nod for best TV brand for gaming, mainly because many of its latest offerings use OLED technology combined with a fast refresh rate and AI-supported adjustments that make colors, contrast and on-screen action look its best.

But we need to talk about the gaming specs packed into the brand that make it a top choice for gamers. While the LG Game Optimizer and Game Dashboard make it easy to quickly adjust the TV for your favorite games, the integrated Nvidia GeForce Now makes cloud-based games look as good as console-based games. Packed into the brands TVs are impressive additions including AMD FreeSync Premium, VRR and LG Game Optimizer. Dolby Atmos support, combined with access to more than 300 free LG channels, are additional reasons that help LG as a TV brand stand out from the competition.

LG’s Newest OLED Masterpiece

Editor’s Pick

LG C3 4K OLED

The LG OLED C3 represents a top-of-the-line TV, the TV is powered by the 6th generation a9 AT processor, an exclusive for LG panels. This processor auto-boosts brightness and adjusts contrast to generate a luminous picture that can be easily seen even in well-lit rooms. Powered by LG’s WebOS, its AI Super Upscaling enhances whatever you’re watching, including over 300 free TV channels.

With built-in NVIDIA G-Sync, AMD FreeSync Premium, VRR and LG Game Optimizer, it’s our top choice for gamers. Dolby Vision, HDR10 and HLG support round out the impressive specs packed into this TV, and with four HDMI ports, connect all of your consoles and game to your heart’s content.


Bright And Impressive Colors That Automatically Adjust

LG C2 4K OLED

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The C3’s predecessor, the C2, also takes full advantage of OLED technology to make whatever your watching or playing look and sound immersive and visually appealing. You’ll get a 120Hz refresh rate along with AI 4K upscaling, plus support for Cinema HDR, Dolby Vision, HDR10, HLG and Dynamic Tone Mapping Pro. It still boasts the impressive α9 Gen5 AI Processor 4K that will give you the extra gaming boost you’ll need when playing smash hits like Halo: Infinite on Xbox.

When it comes to gaming, the Game Optimizer mode works with FreeSync Premium and G-Sync to provide a variable refresh rate with a less than 1ms response time. For cloud-based gamers, NVIDIA GeForce Now makes those games look extra smooth and detailed. Whether you’re a gamer or just an avid TV and movie buff, this LG OLED TV will serve you well—without your bank account taking too much of a hit.


Amazon Fire TV: Best Budget TV Brand

If you want a well-design TV that’s well priced and that nicely supports all popular streaming services, including Amazon Prime Video, Amazon’s in-house brand is the best option for you. While Amazon sells TVs from just about every popular brand, the company offers a great picture for a reasonable price point. For less than $350, you can add a 55-inch 4K TV to your home—one of the lowest market prices.

If you already have an Amazon Echo integrated into your home, the Amazon TV comes with the smart home offerings built-in, making it great for displaying reminders, family photos and more. You can also expect to have a plethora of features including Dolby Vision IQ, HDR10+ Adaptive, and HDR. Plus, it comes with the Fire TV Alexa Voice Remote, making it easy to scroll or pull up a show with voice commands.

Big Picture Specs With A Low Price Tag

Amazon 4-Series 4K

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If you’re looking for a budget-friendly LED TV with 4K resolution, Amazon’s Class 4-Series Fire TV supports 4K Ultra HD, HDR10, HLG and Dolby Digital Plus. It also comes with a Fire TV Alexa Voice Remote that not only controls the TV, but it can also be used to control other Alexa-compatible smart devices within your home. If you’re not feeling it for privacy reasons, you can manually shut off the mic for peace of mind.

Check reminders, catch the latest episode of the Amazon hit series The Marvelous Mrs. Maisel and more with this everyday entertainment model designed for casual viewing. While the 60Hz refresh rate isn’t as high as other models on the market, you’ll still get solid picture when playing games on Amazon’s cloud-based service, Amazon Luna. The TV includes three HDMI ports, making it easy to connect your favorite consoles.

Stream Your Content Hands-Free

Amazon Omni 4K UHD

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For a slightly larger investment, this Amazon Fire TV offers a 65-inch display with 4K resolution. When you plug in an optional webcam, the TV can also be used for two-way video calling and meetings. Thanks to 4K Ultra HD, Dolby Digital Plus, HDR10 and HLG, you get impressive picture quality whether you’re watching broadcast TV or streaming content. The included voice remote makes it easy to find programming to watch, or you can use the hands-free voice control to play your content.

Apple users, this TV offers some extra perks. You can use Airplay to share music, photos and video from your iPad.


How We Chose The Best TV Brands

At Forbes Vetted, we love building the best home entertainment system in our apartments and homes. We have years of experience testing TVs under our belt and understand that while performance is subjective, generally, a certain set of specs like Dolby Vision, HDR can make or break a great TV viewing experience.

We combined research with our hands-on testing and experience, and we spoke with product experts and industry leaders to help us determine the products that made the cut. We carefully evaluated each TV brand’s reputation, specs, pricing, value, customer reviews and more. We also paid attention to the finer details each TV brand offers to set itself apart from the competition.


What To Look For When Choosing The Top TV Brands

When it comes to choosing the perfect TV, everyone’s needs are different—based on their budget, viewing habits and room size. As we set out to choose the best TV brands, here are some of the key things we considered.

Innovation

The best TVs take previous years’ models and the latest technology and incorporate the it into their offerings. When evaluating the TV brands, we took into consideration the technology used under the hood—not the hyped up, but sometimes meaningless names associated with various features. As an example, when we chose the LG C3 as our best gaming pick, we looked at its processor to see its performance compared with the C2 and other brands’ processors.

Features

The best TV brands include a nice assortment of useful features into their TVs that allow for enjoyable and immersive viewing. Whether it’s a fast refresh rate, AI-enhanced settings based on the content being watched, or a voice controlled remote, we looked for brands that optimize both ease-of-use and performance into their TVs.

Smart TV Functionality And Supported OS

While all TV releases are considered smart TVs, implementing that technology varies greatly by brand. Case in point: While Samsung uses an in-house Smart Tizen OS, LG uses its WebOS and TCL opted for the Roku OS. Not all of them are as intuitive to use as others, and so we took all of them into consideration.

Connectivity

Being able to easily connect a soundbar, surround sound system, cable box, or gaming console to a TV is essential, so we chose TV brands that typically build a variety of common connectivity options into their TVs, including multiple HDMI ports.

Pricing

There are TV brands that offer premium TVs but at that premium price point. Other brands offer the same level of premium and cutting-edge features, but at a fraction of the price. While on paper they may have similar specs, it might make more sense for your viewing preferences to opt for a higher-priced model based on certain specs. We chose the best TV brands based on the overall value being offered by the various TVs—not just their prices.

Product Ratings And Reviews

Everyone has an opinion. Thus, many online sellers, including Amazon, give customers the ability to write full reviews and give a star-based rating to their purchases. When a particular TV has thousands of four- or five-star ratings and a nice selection of positive text-based customer reviews, the chances of that product living up to your expectations is a lot higher. The best TV brands receive consistently favorable reviews across its entire product line.

Sizing

If you’re in the market for a new TV, you need to take into account your needs. For example, if you have a large living room, you’ll want to look for TVs with an ultra-wide viewing angle.

Smaller living spaces will also need to take into account panel size. After all, trying to fit an 85-inch TV into a 600-square foot apartment probably doesn’t make the most sense when you’re trying to maximize your home space, but you can opt for a 50-inch TV.

Panel Type

Additionally, you need to consider space brightness and that’s when panel type comes into play. Dimmer spaces will see optimal viewing from an OLED TV. Bright spaces will want to stick with LED or QLED panels because they project a brighter picture.

One thing to note: If you’re adding a TV outdoors, we don’t recommend sticking any of these on your porch. Most companies offer dedicated outdoor TVs for this very reason, so you’ll want to look specifically for an outdoor TV.


Why Trust Forbes Vetted

The Forbes Vetted tech team is well-versed in all things digital, having written articles and in the category (a couple of staffers, including Dave Johnson, our deputy editor, have even authored books). The tech section is overseen by Consumer Tech & Electronics Editor Rebecca Isaacs, an industry veteran who has been covering consumer technology for over four years.

This story was written by Jason Rich, an accomplished writer, journalist, photographer and experienced product tester. Over his career, he has accumulated hours of in-depth product research and has conducted firsthand testing, including for the writing of this story.

We know tech tends to become quickly outdated. To keep this piece fresh and accurate, it’s regularly updated; its current iteration was published in November 2023.


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