GoPro gift card. GoPro Hero 4 Black

What Is GoPro Subscription What Do You Get With It?

Wondering what the GoPro Subscription is and what you get for it? Here’s a detailed rundown of features, benefits, and fine print to be aware of.

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In recent years, GoPro has been moving from a hardware-only camera manufacturer to a hardwaresubscription company. And you can see why. As much as subscriptions aren’t every user’s cup of tea, for the companies that offer them, there’s a lot to like—it’s reliable, recurring income from existing customers. The trick is to offer users enough value that they keep renewing their subscription.

GoPro Deals

I’ve been a subscriber since the program launched. But I don’t personally find all of its features equally useful. Some I use often–others I’d don’t use at all. So here’s my take on the pros and cons of the GoPro subscription.

GoPro’s subscription program has gone through different names. It’s now simply known as GoPro or GoPro Subscription. Before that, it was GoPro PLUS.

GoPro Subscription Features Benefits

Here’s a rundown of the key features and benefits you get with a GoPro Subscription.

NB: I’ve done my best to make sure that what I have posted here is accurate at the time of writing, and I’ve gathered the information from GoPro’s official documentation spread across various places. But it’s possible for GoPro to change terms, features, prices, and fine print without notice. So I recommend checking the information on before buying a GoPro subscription. To make that easier, I’ve tried to include direct links to where you can find specific current information.

GoPro HERO4 Memory Card Format Tutorial

Unlimited Cloud Backup Auto Uploads

Even the largest SD card and going to fill up eventually. And if you’re shooting with a GoPro’s high-bitrate video, that’s going to be sooner rather than later. And as reliable as memory cards generally are, they do fail sooner or later. So having a backup is just plain common sense.

Spare SD cards and dumping the data to a backup device, external hard drive, or computer are good steps for that. And the GoPro subscription adds another option: automated Cloud backup.

You could, of course, backup your data to a different Cloud service, such as Dropbox or Google Drive. The advantage of GoPro’s Cloud backup is that it can be automated from the GoPro app or even directly from the camera itself. And there are some useful sharing and editing features built in that work nicely with your GoPro footage.

Of course, that’s going to be more practical in some situations than others. Big video files mean you need a fast and reliable Wi-Fi connection to back them up in any practical way. That’s a given with any Cloud-based backup service.

GoPro’s Cloud service offers unlimited storage for footage captured on GoPro cameras (with the exception of the GoPro Fusion).

There are four methods to upload to the GoPro Cloud backup, including directly from the camera itself with some models. You can find quick guides for them here.

Discounts on New GoPro Cameras

If you already have an active GoPro Subscription, you can get discounted pricing on some of the newer models when you buy them through

You can apply it to up to three cameras a year.

gopro, gift, card, hero, black

To see the discounted pricing, first sign in to your account and then go to the store.

It doesn’t apply to every model, but they’ve generally been offering the past few models (eg. HERO10 Black, Hero MAX, and HERO9 Black).

Up to 50% Off Accessories at Store

This is the feature I use most often, and in my case, it’s where the GoPro Subscription annual fee easily pays for itself.

GoPro sells its official accessories through its own store. They’ve even added some “lifestyle gear” as well, such as backpacks and hoodies.

With the GoPro Subscription, you can get up to 50% off accessories and gear you buy through the store. It doesn’t apply to everything, and not everything is the full 50% off.

You can apply it for a maximum of 10 items per year.

Be sure to sign in to your GoPro Subscription account to see the discounted pricing.

No-Questions-Asked Camera Replacement

If you break your camera for any reason, you can get a replacement. But it’s not quite as simple or as cheap as that sounds at first.

Of the GoPro Subscription features, this one is, to me, the least clear. While it sounds straightforward enough, it’s not quite as simple as getting a new replacement camera whenever you want.

The good news is that it’s a no-questions-asked, or a “for any or no reason,” replacement program. So if you accidentally drive over your GoPro or flood it with water, you can get a replacement. But there are conditions and also costs to factor in.

For starters, it’s not free. The marketing materials say “Fees apply,” but you have to go hunting to find out what those fees are (you can find them here). They’re actually listed variously as a “Trade-in Fee” or a “Claim Fee.”

The cost varies by camera model. But all of them are a lot cheaper than buying a new camera through regular retail. 1

You can use it for up to two cameras per year while your subscription is active.

And it doesn’t apply everywhere. You can find the current list of eligible countries here.

In general, it’s a like-for-like replacement, so long as that model is in stock. So you can’t send in a beaten up HERO3 to get the latest and greatest HERO10 Black, for instance. (GoPro has in the past run an upgrade trade-in offer where you can do just that, but this isn’t that, and that type of exchange is not currently being offered.)

Unlock Premium Editing Tools in the Quik App

This is the feature I’m personally least likely to use. Some of the advanced features in the Quik mobile editing app are only available when you have a GoPro Subscription.

  • Speed Tool for slo-mo, fast freeze
  • Premium filters for snow, water more
  • Premium GoPro themes
  • GoPro Originals Music

You also need to have a GoPro Subscription to enable unlimited Mural imports and multi-clip edits of non-GoPro content.

How Much Does a GoPro Subscription Cost?

The GoPro subscription is currently priced at 49.99 per year.

It’s billed annually, upfront for the coming year. GoPro Plus used to have the option to be billed monthly, but the current version of the GoPro Subscription is only available billed annually.

In recent years, GoPro has often offered deals on their new cameras that includes the first year of a GoPro Subscription. In those deals, the cost of the first year is built into the deal price.

How to Get a GoPro Subscription

You can sign up for a GoPro Subscription as a standalone transaction directly on

Or it can be included as part of a special deal when buying a camera on In that case, you’ll see the GoPro Subscription listed and priced as a line item, with the camera’s price discounted to compensate.

How to Transfer a GoPro Subscription

If you’re buying a GoPro as a gift and have taken advantage of one of GoPro’s deals that includes a 1-year GoPro Subscription, it’s easy to transfer the subscription.

  • Sign in to your account that you used to make the initial purchase.
  • Go to My Account.
  • Then choose the Transfer/Gift Subscription link.

This option is only available when creating a new account. Once you’re already activated the subscription, you won’t see the Transfer/Gift Subscription option available (which is why I haven’t been able to include a screenshot here).

Things Worth Knowing

gopro, gift, card, hero, black

The Latest Model: GoPro HERO11 Black

Released in the fall of 2022, the HERO11 is GoPro’s current model. Well, actually two models.

First, there’s the flagship Black that has all the bells and whistles and sets the standard for action cameras.

  • Shoot 5.3K60 4K120 video at up to 120Mbps bitrate
  • Take 27MP photos
  • Waterproof to 33ft / 10m without a separate housing
  • Built-in mount point
  • HyperSmooth 5.0 In-camera Video Stabilization creates smooth video without a gimbal
  • Shoot up to 8x slow motion

A couple of months later, they released Black Mini. It’s smaller and shares many of the flagship models capabilities, but it’s also stripped-down in important ways. For instance, it doesn’t have a touchscreen, its battery isn’t removable, and it shoots video only (so no photo mode).

  • Shoot 5.3K60 4K120 video at up to 120Mbps bitrate
  • Compact form factor
  • Waterproof to 33ft / 10m without a separate housing
  • 2x built-in mount point
  • HyperSmooth 5.0 in-camera video stabilization
  • Shoot up to 8x slow motion @ 2.7K
  • Built-in battery

GoPro Hero 4 Black

Introducing HERO4 Black, the most advanced GoPro ever. Featuring improved image quality and a 2x more powerful processor with 2x faster video frame rates,1 HERO4 Black takes Emmy® Award-winning GoPro performance to a whole new level. Incredible high-resolutIon 4K30 and 2.7K50 video and high frame rate 1080p120 video enable stunning, immersive footage of you and your world. New Protune™ settings for both photos and video unlock manual control of Color, ISO Limit, Exposure and more. Waterproof to 131’ (40m) with 12MP photos at a blistering 30 frames per second and improved audio,1 HERO4 Black is the ultimate life-capture solutIon.

x the performance.

With a 2x more powerful processor, 2x faster video frame rates and even better image quality than its best-selling predecessor, HERO4 Black delivers footage that’s sharper, richer and more detailed. 1 Combined with powerful new features and technologies—and improvements to audio, usability, wireless connectivity and more—HERO4 Black is the most advanced, highest-performing GoPro ever.

K30. 4x the resolutIon of 1080p.

4K30, 2.7K50, 1080p120—HERO4 Black is the first camera of its kind to feature ultra high-resolutIon, high frame rate video as powerful as this. Once the exclusive domain of large, costly cameras, HERO4 Black delivers truly professIonal video quality in a tiny package. Stunning clarity. Liquid-smooth slow-motIon playback. Cinema-quality capture. HERO4 Black brings it all.

Fast, powerful photo capture.

With 12MP Burst photos at a blistering 30 frames per second, HERO4 Black helps you capture the moments you don’t want to miss. Capture single photos, or choose Time Lapse mode to shoot photos automatically at set time intervals from 0.5 to 60 seconds—great for gear-mounted shots when the shutter button is out of reach.

New settings for after dark.

Capture the night sky in a whole new way. New Night Photo and Night Lapse modes offer customizable exposure settings of up to 30 seconds for single and Time Lapse photos. Whether you’re shooting the Milky Way or a campfire hangout, Night Photo and Night Lapse allow you to you capture ultra low-light scenes like never before.

Control, view and share with built-in Wi-Fi Bluetooth.

HERO4 Black features built-in Wi-Fi and Bluetooth ®. allowing you to connect to the GoPro App, Smart Remote 2 and more. The GoPro App transforms your phone or tablet into a live video remote for your camera, offering full control of all functIons and settings, easy shot preview and playback, plus sharing via text, email, and more. The Smart Remote allows you to control multiple GoPro cameras from distances of up to 600’ (180m).

HiLight Tag your best moments.

HiLight Tag, a new HERO4 feature, enables you to mark key moments while recording so you can quickly locate your best clips later for convenient playback, editing or sharing using the GoPro App or GoPro Studio. Just press the dedicated button on the camera or Smart Remote, 2 or use the GoPro App to tag your highlights.

World’s most immersive video.

HERO4 Black features SuperView™, a GoPro-exclusive video mode that captures the world’s most immersive wide-angle perspective. It allows you to capture more of yourself and your surroundings in the shot—resulting in captivating, ultra engaging footage of every adventure.

Auto Low Light mode.

Let the camera do the thinking for you. Auto Low Light mode intelligently changes frame rates based on lighting conditIons for optimal low-light performance, enabling you to move between bright and dark environments without having to adjust your camera settings.

QuikCapture convenience.

Be ready to capture the moment at a moment’s notice with new QuikCapture mode. It turns your GoPro into a one-button camera, allowing you to power on and start recording automatically with the press of a single button. Press once to record video, press and hold for two seconds to capture Time Lapse photos. Never worry again about missing an epic shot.

ProfessIonal audio performance.

Featuring a powerful new audio system, HERO4 Black captures clean, high fidelity sound. Its cutting-edge microphone delivers nearly 2x the dynamic range, while a best-in-class audio algorithm ensures your recordings sound smoother and more natural than ever. 1 Plus, with its new, integrated ADC (analog-to-digital converter), HERO4 Black is compatible with a wider variety of professIonal low-sensitivity external mics 3 for immersive stereo audio capture and enhanced performance, whether recording voices, an acoustic jam sessIon or a live show.

Protune ™. now for photo video.

Protune unlocks the camera’s full potential, delivering minimally compressed, cinema-caliber video optimized for professIonal productIons, and advanced manual controls for photos and video. Flex your creativity with customizable settings for Color, ISO Limit, White Balance, Sharpness and Exposure—and enjoy the greatest degree of manual control available in a GoPro camera.

Improved camera control.

HERO4 Black features a new dedicated button that allows you to quickly access and adjust camera settings. Simplified menus make navigating settings more intuitive than ever. 1

GoPro App software.

Expand your GoPro experience with the free GoPro App and GoPro Studio software. The GoPro App allows you to control your camera remotely using your phone or tablet, view and share your content and watch “best of” videos on the GoPro Channel. Use GoPro Studio to create your own engaging GoPro-style videos to share with the world. 1 Compared to the HERO3 Black EditIon. 2 Sold separately. 3 3.5mm Mic Adapter required, sold separately.

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Empower your loved ones to bond and find joy in gift-giving.


Product DesignInteraction DesignUsability Testing


GoPro is a tech company that manufactures action cameras and develops complementary mobile apps with video-editing software. GoPro also offers a subscription service that provides free exchange service, automatic upload, unlimited Cloud storage, and more.

GoPro wanted a true gifting experience, where consumers can gift GoPro products and subscriptions before/after purchase. In addition, GoPro wanted us to effectively communicate the new gifting option across their website.

Our solutions provided a baseline for GoPro to jump-start its gifting project after a hiatus and were successfully implemented for their holiday season update in Q4 of 2022.


Build GoPro gifting awareness

Direct access to the gifting page via the navigation bar or the CTA on the seasonal banner.

Reassure gifting throughout the purchase process

Option to mark item(s) as gift in the product detail page and the shopping cart.

Reduce the anxiety of choosing the perfect gift

Curates a list of customized gifts based on the gift recipient’s lifestyle

Add a personal touch to gifting

Separate gift recipient information from gift giver and allow gift personalization in shopping cart.


GoPro has received a lot of customer feedback regarding the gifting problem because the temporary solution only allows users to transfer the products and subscription after they are purchased. In our first client meeting, we identified the need of initiating a new end-to-end true gifting experience for GoPro products and subscription. Thus, GoPro asked:

How might we allow our consumers to gift GoPro products and/or GoPro Subscriptions to their gift recipients?


GoPro has no previous gifting methods. So, instead of conducting primary research on GoPro customers, we did market research and literature review to learn the best practices of eCommerce gifting. This also saved us time to conduct usability testing after design.

Informed us how other eCommerce platforms deal with online gifting for both physical products and subscriptions.

Provided knowledge of eCommerce gifting acquired from eyetracking, user testing, and diary studies.


However, this method did not effectively provide us with any new insights. The patterns and themes were already clearly defined, so there was no need to re-cluster the research

Instead, we started generating some design guiding principles based on the research to inform our next steps.


Our intial user flow focused on different scenarios of gifting.

Based on the research inights and edge cases provided by our GoPro clients, we charted out all the possible paths a gifter would take on the GoPro website in order to purchase a gift.

Then, we layed out logic flow dedicated to the gifter’s interaction on the website

The logic flow presented creative opportunities for gift awareness, gift selection, and the checkout process.

Before delving into design, I guided my teammates to brainstorm solutions with crazy 8s.

I listed some guiding questions to help my team generate creative solutions for gift awareness, gift selection, and the checkout process. Through this exercise, I came up with several personalization ideas in checkout–which our client, GoPro, really encouraged me to further explore and work on later in the process.


To ease the design process, we focused on designing the happy flow.

Our clients and the team went through several rounds of design auditing before we prototyped and tested our solutions.


We evaluated our design decisions with usability testing.

We recruited 8 GoPro and 8 non-GoPro customers to test our prototype and improved our solutions based on the results.

Customers were confused by the language we used in the subtitles and CTA buttons. They believed that only that specific GoPro camera HERO10 on the banner was giftable. Thus, we eliminated misleading language to make the call to actions more straightforward and intuitive.

Customers were thrown off by the overwhelming amount of information presented in the gifting page. We decided to clean up the visual design to reduce mental load and use positive, actionable language to encourage users to purchase gifts.

Customers thoroughly enjoyed the customization features in the checkout. However, they wished there was more detail in whose information we were collecting and how the gift and gift message would be delivered. We added subtitles to improve clarity of the gift delivery process.


Raise customers’ awareness of the gifting through the CTA button on the seasonal banner and the gifting page listed on the navigation bar. This immediately informs and encorages customers to gift a GoPro product.

Indicate and reassure customers of the option to gift by making products giftable on the PDP and throughout the checkout process. This allows customers to acknowledge that GoPro gifts are treated as a special type of purchase along with gift-specific services.

Ease customer’s anxiety to pick the perfect gift through providing top gift recommendations and curating giftee-targeted gifts list after taking a short quiz. This helps customers make easier purchasing decisions by surfacing suitable products.

Enable intimate gifting experience through customizing gift delivery time and personalized message. This adds a personal touch to an online/delivered gift.


Validate designs with more users

Surprisingly, we learned a lot from user-testing our high-fidelity wireframes. We would like to test and iterate our wireframes more rounds to refine our design solution.

Conduct more in-depth research on different types of users

Our solution focused on developing the simplest path that a user would take to gift a GoPro product. Yet, we are also interested in understanding and designing for different target users. (A parent gifting a high-school filmmaker might be very different from a friend gifting a snowboarder in their thirties).

Be intentional. Ask good questions.

When GoPro first presented their prompt, out team believed that gift cards were a potential solution that would resolve all the problems GoPro had. Questioning our clients in the first meeting was not easy. However, our client’s response gave us more in-depth insights on what our stakeholders were looking for in gifting – which even prompted me to emphasize personalization in the checkout process.

There is no standard design process.

I was so used to starting my projects with research. However, our clients suggested we quickly research the best practices of eCommerce gifting and FOCUS more on designing the gifting process. Eventually, we had more time to validate our designs with research at the end. I learned that a problem can be resolved more effectively if we select the right method based on its problem scope, current state, adn the stakeholders’ will.

A HUGE thank you to Shinichi and Alyssa from the GoPro team for their continuous support and mentorship. Thank you for all the guidance you have provided to my team. I have become a more confident, curious designer after this project 😀

And thank you for Sunny, Shin, Asfaha and Forrest from my Berkeley Innovation team for their hard work and for being constant inspirations to me. Thank you for becoming some of my best friends at Berkeley.

Thank you very much for sharing your time!!Let’s connect 🙂 I’d love to chat

How to save 200 on the GoPro Hero 11 action camera

Don’t pay full price for the GoPro Hero 11. We found where you can save 200 on the action cam. And it’s not at Best Buy or Amazon.

Rebecca Isaacs is a tech writer based in New York City. Her passion for tech has provided expert insight for many publications including NBC and Digital Trends.

Rebecca Isaacs is a tech writer based in New York City. Her passion for tech has provided expert insight for many publications including NBC and Digital Trends.

If you’ve been eyeing the latest GoPro camera, then this deal is for you. The GoPro Hero 11 action camera just dropped by 200. and you can pick it up for only 350 at GoPro itself.

GoPro Hero 11 action camera

The action camera offers the ability to capture beautiful moments, and this is in part with the implementation of the new, larger image sensor. It can shoot stunning 27MP high-resolution photos, or, for videos, it can capture 5.3K60 and 2.7K240 video with 24.7MP stills.

ZDNET Gift Guides

Looking for the perfect gift this year? Here’s a great lineup of gift ideas and resources to get you started.

Because this isn’t just any action camera, it comes fully equipped with waterproofing for up to 33ft below the surface, so you can snap those gorgeous images of turtles while snorkeling, or just capture your kids swimming. For those with a shaky grip, it also uses HyperSmooth 5.0 video stabilization to give the videos a more stable shoot.

It automatically uploads footage to the Cloud, and you can get a highlight video when it’s charging (and obviously connected to the internet). The battery is also greatly improved, offering a 40% runtime increase and 13% faster charging.

When this device released just January of this year, we offered a first look at the device. ZDNET expert Adrian Kingsley-Hughes really enjoyed the upgraded sensor, saying, The bigger 1/1.9-inch sensor is a huge upgrade, not only capturing more light but also more colors (over a billion), with 10-bit color capturing 64 times the amount of colors that the previous 8-bit color GoPros could manage. We even named it as our best pick for action cameras this year.

If you buy this camera at this 200 off deal. you’ll need to subscribe to a one-year GoPro membership. While it’s rugged, it’s not indestructible, and the subscription offers a camera replacement should anything befall your beloved action camera.- no questions asked. It also offers unlimited Cloud storage to store your content, unlimited use of the Quik app, and more. After the year is up, it’s 50 per year.

Экшн камера GoPro Hero 4 Black Edition

Select your Hero, Fusion or Max below, and you’ll compare from trusted GoPro trade-in companies to get your true resale value.

How Our Service Works

Using BankMyCell, you can sell your old device for cash in 3 simple steps. You’ll get all the top quotes from trusted buyback stores in one place, earning you more and saving you time! This means you’ll not only get paid the best price online in as little as 2 days, but also receive with FREE shipping zero hassle returns if you change your mind!

Unlike other trade-in platforms, our buyback partners pay you in cash instead of store credit or gift cards. We’re talking higher payouts, with no strings attached, so you can spend a larger sum of money on what you want!

Compare and payment options from pre-qualified buyback stores, all are real businesses with 1,000’s of 4-5 star customer reviews.

Choose a buyer based on price, reviews, and payment options. Then follow the steps for your pre-paid shipping label. Pack and ship!

In 24-48 hours, the buyback store checks the device and sends your cash via PayPal, Direct Deposit, Check, Cash App, or Zelle.

Why Use BankMyCell?

BankMyCell’s tablet trade-in comparison service gets you what your old device is actually worth. paid in cash! No low-ball store credit traps here my friends!

Every buyback service listed is approved and verified. These sites are the most trusted brands, all with 1,000’s of customer reviews from Trustpilot, BBB more.

That’s right, once you fill in the form to accept the quote, your price gets frozen for up to 30 days. With dropping every day, lock in today’s quote, and sell later.

All stores offer a ZERO obligation sale. Get FREE shipping from thousands of locations AND get your device sent back for FREE if you got anything wrong to make the quote change!

gopro, gift, card, hero, black

How to Sell Your GoPro for the Most Money

How Much Is My GoPro Worth?

The value of your GoPro depends on its model and generation, current condition, and the place or platform where you trade in your GoPro.

  • Model generation: The more recent models of GoPro get a higher price compared to old GoPro cameras.
  • Condition: Faulty GoPro units sell for less. You are able to sell used GoPro for the most money when you trade in a seemingly brand new or out-of-the-box camera.
  • Store where you will sell it: You can get the most money at online buyback companies, like the partner stores of BankMyCell.

Where Can I Sell My GoPro For Cash Near Me?

Below are options where you can sell an old GoPro in your area.

BankMyCell. Drop-Off Locations for UPS, USPS, and FedEx

Our reputable online buyback stores offer a simplified trade-in process. Bring or drop off your old camera at a nearby FedEx, USPS, or UPS drop-off location, and you can get paid within a day of chosen buyback store receiving the device.

You will receive the following when you sell GoPro to online buyback stores at BankMyCell:

  • Instant quotes and payment.
  • Most money that you can use for another camera purchase.
  • FREE shipping kit, including prepaid shipping label, and no return shipping costs.
  • Swift payout through direct deposit, gift cards, PayPal, checks, and other payment methods.

Best Buy

You can sell GoPro at Best Buy by going to the local store near you. You can exchange a camera for an e-Gift Card. You can only use the e-Gift cards in their store, limiting you from using the credit in purchasing outside of Best Buy stores.

What’s The Best Place To Sell a GoPro For Cash?

Unlike phones and other electronics, you only have a few options where you can sell your old GoPro.

We compare the stores that buy old GoPros to help you find the best place to sell your old camera for money. You can use your earnings to upgrade or purchase a new camera or other devices you like.


BankMyCell compares trusted online buyback stores, providing a comprehensive list and information you need to know when trading your old camera.

  • Highest cash payout via direct deposit, PayPal, check, and many more
  • FREE shipping and no cost in case of return
  • Lock price feature, where you can secure the deal for up to 30 days

This place is the best option if you want to sell your old GoPros and get the best value to contribute to your purchase of new cameras. You’ll get paid within 24 hours after your selected buyback store receives your old camera.

Best Buy

Your GoPro camera trade-in value will depend on its condition. At Best Buy, they do not accept broken cameras, but they will recycle them for you.


Despite its longevity, eBay remains vulnerable to scammers and junk sales, making online sales difficult and with no guarantee of receiving maximum prices.

  • Time-consuming when you create a listing
  • The sale is not guaranteed
  • Charges a service fee which costs up to around 15% of the sale

If you need money right away, selling your GoPro on eBay would not be the fastest way, as customers compare your listing with others that are available in the market.